# Literal Social Drinking Establishments encourage interaction with social-aiding accessories. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 23, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/literal-social-drinking ## Key Figures - Trend score: 3.3/10 - Evidence articles: 3 ## What is the Literal Social Drinking trend? **Literal Social Drinking:** Socializing is a large aspect of attending bars and consuming alcohol; however, the rise of the digital age signifies a potential decline in real-life socializing. To battle this, many establishments are incorporating pieces to encourage peer-to-peer interactivity. This speaks to a lasting consumer desire to make and maintain human contact. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 19 to Jul 8, 2013 - Published: Jul 23, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Literal Social Drinking trend ### Socializing Accessories Bars and establishments are incorporating items that encourage interactivity to battle the decline in face-to-face socializing. ### Offline Interactions Products and services that encourage people to put down their phones and engage in real-life interactions are gaining traction. ### Interactive Drinkware Drinkware that doubles as entertainment or encourages friendly competition is gaining popularity as a way to enhance social experiences. ## What the Literal Social Drinking trend means for industry ### For Hospitality Bars, restaurants, and hotels can incorporate socializing accessories to enhance customer experience and encourage face-to-face interactions. ### For Advertising Marketing agencies can create innovative products and services that target the digital age by encouraging people to engage in offline interactions. ### For Consumer Goods Drinkware companies can innovate by creating products that enhance social experiences, such as interactive coasters or drinkware that doubles as entertainment. ## Trend signals for Literal Social Drinking Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 8%. - Popularity: 56% - Activity: 34% - Freshness: 8% ## Examples of the Literal Social Drinking trend 3 featured examples from Mar 19 to Jul 8, 2013. - [Battle-Inducing Beer Coasters](https://www.trendhunter.com/trends/friendly-game): These Battleships Coasters Encourage Friendly Game Play (Category: Lifestyle) Implication: Restaurants, bars, and cafes can incorporate interactive coaster games to enhance customer experience and boost sales. - [Paint Class Wine Bars](https://www.trendhunter.com/trends/Painting-and-Wine-Businesses): Pinot's Palette is a Painting Wine Bar to Enjoy Some Cocktails (Category: Art & Design) Implication: Painting wine bars offer an innovative way for the food and beverage industry to attract customers by providing a unique experience that combines drinking, art, and socializing. - [Phone-Trapping Beer Glasses](https://www.trendhunter.com/trends/offline-glass): The 'Offline Glass' Forces You to Choose Between Your Phone or Beer (Category: Marketing) Implication: Opportunity to create new bars and restaurants that provide customers with an immersive experience, free from digital distractions. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)