# Liquid-to-Powder Cosmetic products that transform from liquid-to-powder are becoming popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 14, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/liquidtopowder ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Liquid-to-Powder trend? **Liquid-to-Powder:** Liquid-to-powder cosmetic products can now be found in everything from foundation to eyeshadow formulas, and are increasingly popular for the finish they offer. The initial liquid formula of these products allow for easy blending, while the powdery finish they set to is ideal for oily skin. ## The consumer insight behind the Liquid-to-Powder trend Cosmetic formulations are increasingly diverse as consumers become more informed about products in this space and seek out innovative formulas that give them their desired results. Beauty and experimentation go hand-in-hand for many consumers, and those who choose to wear makeup as a form of creative expression often seek out products that enhance this process. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2019 to Mar 20, 2020 - Published: Apr 14, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Liquid-to-Powder trend ### Diverse Cosmetic Formulations Cosmetic formulations are increasingly diverse as consumers become more informed about products and seek out innovative formulas. ### Liquid-to-Powder Transformations Transformative makeup formulas, including liquid-to-powder products, are increasingly popular and sought-after. ### Oil-Absorbing Serums Oil-absorbing serums that leave behind a powdered finish without talc are becoming more popular and offer a unique innovation opportunity. ## What the Liquid-to-Powder trend means for industry ### For Cosmetics The cosmetics industry is driven by diverse formulations and transformative products like liquid-to-powder formulas, offering brands opportunities to innovate. ### For Skincare The skincare industry is seeing more innovative and unique product formulations, such as oil-absorbing serums, as consumers seek out effective solutions. ### For Beauty The beauty industry is constantly evolving as consumers explore new products like liquid-to-powder cosmetics and seek out unique innovation opportunities. ## Workshop question How is your brand prioritizing innovation in the way it presents its products/services? ## Trend signals for Liquid-to-Powder Trend score 2.6 out of 10, from popularity 42%, activity 28%, freshness 10%. - Popularity: 42% - Activity: 28% - Freshness: 10% ## Examples of the Liquid-to-Powder trend 4 featured examples from Sep 2, 2019 to Mar 20, 2020. - [Liquid-to-Powder Eyeshadows](https://www.trendhunter.com/trends/skywash): Glossier's Skywash Enhances the Eyes with a Soft Diffusion of Color (Category: Fashion) Implication: The beauty industry can take advantage of the liquid-to-powder eyeshadow trend to offer innovative products that cater to the desire for a soft, diffused finish. - [Lightweight Liquid-to-Powder Foundations](https://www.trendhunter.com/trends/true-portrait-foundation): True Portrait Foundation Provides Medium Coverage (Category: Fashion) Implication: Beauty companies can leverage the rise of vegan-friendly and liquid-to-powder makeup trends to disrupt the traditional makeup market with inclusive and innovative products. - [Oil-Absorbing Skin Serums](https://www.trendhunter.com/trends/liquid-powder): 'Liquid Powder' Creates a Powdered Finish Without the Use of Talc (Category: Fashion) Implication: Opportunity for beauty brands to expand their product offerings with innovative oil-absorbing serums and liquid-to-powder formulas. - [Liquid-to-Powder Foundations](https://www.trendhunter.com/trends/powder-foundation): The Skin Long-Wear Fluid Powder Foundation Has a Unique Formula (Category: Fashion) Implication: The cosmetics and beauty industry has disruptive innovation opportunities for liquid-to-powder foundation formulas with environmental protection, blue light and UV protection. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)