# Liquid Protein Protein is infused in water-based beverages for varying purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/liquid-protein ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Liquid Protein trend? **Liquid Protein:** Whether related to beauty or health, the incorporation of protein into water-based beverages is on the rise. Offering an alternative to the calorie-rich, denser liquid proteins that are often found on the market, these water-based beverages are able to better cater to consumers looking for fast and simple solutions to the health or cosmetic-related problems they are looking to resolve. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 8, 2015 to May 18, 2018 - Published: May 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Liquid Protein trend ### Protein-Infused Beverages Protein-infused beverages are becoming increasingly popular as consumers seek fast and simple solutions to health or cosmetic-related problems they are looking to resolve. ### Caffeinated Protein Drinks The combination of high protein content and caffeine is gaining popularity, offering consumers a drink that can help stave off hunger while boosting energy levels. ### Collagen-Enriched Waters Collagen-enriched waters are becoming popular as consumers take a more upstream approach to their personal care, seeking products that support healthy joints, hair, nails, skin, and overall well-being. ## What the Liquid Protein trend means for industry ### For Food and Beverage Industry The food and beverage industry has an opportunity to create new products and capitalize on the growing demand for protein-enhanced and functional beverages. ### For Beauty and Personal Care Industry The beauty and personal care industry can introduce products that incorporate collagen and other beneficial proteins for healthier hair, skin, and nails. ### For Fitness Industry The fitness industry can create new opportunities for products that combine high protein content and caffeine to support active lifestyles. ## Workshop question How could your brand deliver simpler solutions to the problems it's trying to resolve for consumers? ## Trend signals for Liquid Protein Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%. - Popularity: 81% - Activity: 68% - Freshness: 8% ## Examples of the Liquid Protein trend 5 featured examples from Oct 8, 2015 to May 18, 2018. - [Collagen-Enriched Waters](https://www.trendhunter.com/trends/collagen-renew): The Collagen Renew Bottled Water Supports Hair, Skin and Nails (Category: Lifestyle) Implication: Incorporating collagen-enriched products into the beauty and personal care industry can tap into the growing market of consumers seeking natural and holistic solutions for their h… - [Protein-Infused Water](https://www.trendhunter.com/trends/protein-infused-water): Protein2O's Naturally Sweetened Beverages Provide 10 Grams of Protein (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend towards functional and healthy beverages by introducing protein-infused and naturally sweetened options. - [Collagen-Enriched Protein Waters](https://www.trendhunter.com/trends/protein-water-co): Protein Water Co Skin Maintenance Collagen Water is Functional (Category: Lifestyle) Implication: Opportunity for beverage companies to create collagen-infused products targeting the health and wellness market. - [Caffeinated Protein Drinks](https://www.trendhunter.com/trends/caffeine-protein-water): The BiPro Caffeine Protein Water is Made from Just Six Ingredients (Category: Lifestyle) Implication: Industry that can capitalize on the high-protein diet trend by offering innovative protein-based products. - [Protein-Infused Waters](https://www.trendhunter.com/trends/add-more-protein): This Water Helps Consumers Add More Protein to Their Diet (Category: Lifestyle) Implication: Manufacturers can explore the protein-infused beverage market to create innovative and affordable solutions for conscious consumers that can help to differentiate their products f… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)