# Limited Edition LGBT Prideful products become coveted by status-conscious consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 5, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/limited-edition-lgbt ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Limited Edition LGBT trend? **Limited Edition LGBT:** Moving past civil rights, products that show support for the LGBT community are becoming coveted by consumers who are drawn to their limited edition nature. This shift towards making the movement a commodity is expanding the previously niche market into something more luxury-based to satisfy a need for cultural advancement. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 1, 2013 to Aug 5, 2014 - Published: Aug 5, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Limited Edition LGBT trend ### Transparency as a trend Companies that support the LGBT community are becoming more explicit and transparent about their beliefs. ### LGBT campaigns as a marketing tool Brands are turning to LGBT rights and equal representation to connect with consumers and stand out from competitors. ### LGBT as a fashion statement LGBT merchandise like rainbow-themed clothing and accessories have become trendy and bridge the gap between fashion and social issues. ## What the Limited Edition LGBT trend means for industry ### For Retail Retailers could tap into the growing market for LGBT merchandise by creating products, like clothing and accessories, that show support for the community. ### For Marketing and Advertising Marketing and advertising professionals can leverage LGBT rights and equal representation in campaigns, to connect with consumers and increase brand loyalty. ### For Tech and Gaming The gaming industry could expand its market by designing products that show support for the LGBT community, like limited edition LGBT gaming consoles. ## Trend signals for Limited Edition LGBT Trend score 3.7 out of 10, from popularity 60%, activity 41%, freshness 8%. - Popularity: 60% - Activity: 41% - Freshness: 8% ## Examples of the Limited Edition LGBT trend 5 featured examples from Oct 1, 2013 to Aug 5, 2014. - [Charitable Drag Queen Chocolates](https://www.trendhunter.com/trends/sweet-hollywood): The RuPaul Bar by Sweet Hollywood Honors an Iconic Queen (Category: Lifestyle) Implication: Opportunity for candy manufacturers to innovate and create unique flavors and designs that resonate with consumers. - [Supportive Rainbow Coffee Campaigns](https://www.trendhunter.com/trends/rainbow-coffee): The Rainbow Coffee Project Uses Java to Raise LGBT Awareness (Category: Lifestyle) Implication: The Rainbow Coffee project presents an opportunity for coffee roasting companies to take part in social initiatives and promote inclusivity. - [Prideful Gaming Consoles](https://www.trendhunter.com/trends/gaystation): The Gaystation Proudly Shows Off Its Colors for Stockholm Pride Festival (Category: Tech) Implication: Incorporating Pride-inspired designs and themes into gaming consoles, accessories, and games creates an opportunity for the gaming industry to cater to LGBTQ+ gamers and allies. - [Scientific LGBT Pride Posters](https://www.trendhunter.com/trends/lgbt-pride-poster-kickstarter): 60 Important LGBT 'Elements' in a Rainbow-Shaped Periodic Table (Category: Social Good) Implication: Disruptive innovation opportunities in creating inclusive and diverse content across various art forms and media platforms. - [Prideful Burger Wrappers](https://www.trendhunter.com/trends/the-proud-wopper): The Proud Whopper by Burger King Celebrates Gay Pride (Category: Lifestyle) Implication: Food and beverage companies can explore opportunities to create pride-themed products and marketing campaigns that cater to the LGBTQ community. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)