# Lightweight Protection Mineral sunscreens are offered in lightweight, "milky" formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 16, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lightweight-protection ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Lightweight Protection trend? **Lightweight Protection:** Mineral sunscreens are better for the environment than chemical options, but they tend to have heavy formulations that can be heavy for certain skin types, and can also leave a white cast. Now, brands are reformulating mineral sunscreens so they have a lightweight, fluid texture on the skin. ## The consumer insight behind the Lightweight Protection trend "Prevention" is a major focus of today's skincare customers--with Gen Z and Millennial consumers in-particular using products that help reduce their chances of skin damage in the future. The popularity of preventative skincare has created plenty of choice in this space--with consumers searching for the most innovative formulas that are most convenient for their lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 17, 2020 to Sep 13, 2022 - Published: Jul 16, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lightweight Protection trend ### Lightweight Mineral Sunscreens Trend towards mineral sunscreens that are light in texture to prevent future skin damage has led to innovation in the space. ### Eco-Friendly Mineral Sunscreens Growing concern around environmental impact is driving innovation in the mineral sunscreen space towards formulas that are reef-safe and vegan, and packaging that is environmentally conscious. ### Easy-to-Apply Kids Mineral Sunblocks Ease-of-use and gentleness on sensitive skin is driving innovation in the mineral sunscreen space when it comes to kids' products. ## What the Lightweight Protection trend means for industry ### For Personal Care Industry Innovation in mineral sunscreen textures, eco-friendliness, and specialty products is of interest to the personal care industry. ### For Outdoor Recreation Industry Brands that offer high-performance, water-resistant mineral sunscreens are well-suited to the needs of the outdoor recreation industry, which prioritizes sun protection for active individuals. ### For Eco-Friendly Packaging Industry Companies producing environmentally-friendly sunscreen packaging are situated to capitalize on the growing trend towards sustainable products. ## Workshop question How is your brand adapting to generational trends in its industry? ## Trend signals for Lightweight Protection Trend score 4.4 out of 10, from popularity 64%, activity 54%, freshness 13%. - Popularity: 64% - Activity: 54% - Freshness: 13% ## Examples of the Lightweight Protection trend 6 featured examples from Sep 17, 2020 to Sep 13, 2022. - [Illuminating Mineral Sunscreens](https://www.trendhunter.com/trends/two-in-one-spf): This Two-in-One SPF Provides a Lightweight Daily Glow (Category: Fashion) Implication: Opportunities for brands to develop more innovative and multi-functional sunscreen products that balance sun protection with skin and environmental health. - [Mineral Milky Sunscreens](https://www.trendhunter.com/trends/milky-sunscreen): Summer Fridays' ShadeDrops are Vegan, Hydrating, and Reef-Safe (Category: Fashion) Implication: Incorporating sustainable and eco-friendly practices to create cruelty-free, vegan, and reef-safe skincare products. - [Invisible 100% Mineral Sunscreens](https://www.trendhunter.com/trends/invisible-lightweight-daily-face-sunscreen): The 'Invisible Lightweight Daily Face Sunscreen' Hydrates Skin (Category: Fashion) Implication: The beauty and skincare industry can explore the opportunity of creating clean beauty sunscreens that are safe and effective. - [Milky Mineral Sunscreens](https://www.trendhunter.com/trends/get-even-sun-milk): Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants (Category: Fashion) Implication: The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products. - [Eco-Conscious Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-sunscreens1): Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech (Category: Eco) Implication: Companies in the skincare industry can explore the trend towards natural and eco-friendly ingredients, as well as cruelty-free and vegan products, to develop new offerings that al… - [Easy-to-Apply Kids Mineral Sunblocks](https://www.trendhunter.com/trends/mineral-sunscreen-range): The Babygenics Mineral Sunscreen Range Debuted Two Products (Category: Marketing) Implication: The skincare industry can benefit from producing easy-to-apply mineral sunblock products for kids. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)