# Ritualistic Attire Clothing moves beyond fit to offer lifestyle-specific features. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestylespecific-attire ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Ritualistic Attire trend? **Ritualistic Attire:** Seeking to better align with consumer lifestyle habits, fashion brands are adapting their apparel pieces to better suite daily consumer rituals. Creating pieces that accommodate on-the-go travelers to those that emphasize the use of tech and mobile phones, these examples speak to a shift toward more functional apparel pieces that target specific consumer habits as opposed to mere style or aesthetic. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5, 2017 to May 30, 2018 - Published: Jun 2, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Ritualistic Attire trend ### Lifestyle-Specific Design Consumer habits are reflected in fashion brands' apparel pieces ### Ergonomic Clothing Clothing pieces are designed with a comfortable, ergonomic fit and functionality ### Travel-Friendly Clothing Clothing pieces designed for travel with ample storage space for travel essentials. ## What the Ritualistic Attire trend means for industry ### For Fashion Industry This industry can learn to adapt to consumer habits and stay competitive by adding lifestyle-specific features to their designs. ### For Athletic Apparel Industry This industry can incorporate ergonomic clothing pieces into their product lines, especially in the post-workout category to offer comfortable and functional clothing for the active consumer. ### For Travel Industry This industry can look to collaborate with clothing brands such as Flyte Denim to offer a cohesive travel-friendly outfit, to create a seamless travel experience. ## Workshop question How can your brand better align itself to your consumer's lifestyle habits and daily rituals? ## Trend signals for Ritualistic Attire Trend score 4.6 out of 10, from popularity 62%, activity 68%, freshness 8%. - Popularity: 62% - Activity: 68% - Freshness: 8% ## Examples of the Ritualistic Attire trend 4 featured examples from Apr 5, 2017 to May 30, 2018. - [Ergonomic Travel-Friendly Jeans](https://www.trendhunter.com/trends/flyte-denim): Flyte Denim Offers Ample Space to Stash Your Passport and More (Category: Fashion) Implication: Fashion companies can design and market more travel-friendly clothing items that are ergonomic and functional for consumers on the go. - [Modern Lifestyle-Specific Jeans](https://www.trendhunter.com/trends/3x1-denim): '3x1 Denim' is Redesigned to Make Sense for Modern Wearers (Category: Fashion) Implication: The apparel industry can benefit from exploring the trend of designing modern lifestyle-specific clothing, like 3x1 Denim's jeans with innovative features. - [Ergonomic Post-Workout Clothes](https://www.trendhunter.com/trends/postworkout-clothes): The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual (Category: Lifestyle) Implication: Opportunity to create functional and trendy post-workout wear for fitness enthusiasts. - [Performance-Ready Formal Attire](https://www.trendhunter.com/trends/versattire-dress-shirt): The 'Versattire' Dress Shirt Has Four-Way Stretch and More (Category: Fashion) Implication: The apparel manufacturing industry can leverage the technology in fabric material and design for improving active wear, workwear, and formal clothing. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)