# Lifestyle Refreshment Brewed beverages become increasingly tailored to specific consumer needs. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestyle-refreshment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Lifestyle Refreshment trend? **Lifestyle Refreshment:** Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 15, 2015 to Jul 8, 2016 - Published: Jul 26, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lifestyle Refreshment trend ### Functional Brews As coffee and tea become more personalized and increasingly designed to meet specific consumer needs, there are opportunities to experiment with unique functional ingredients that can provide a morning energy boost, support weight loss, and enhance cognitive function. ### Probiotic Infusion Consumers can benefit from the dual effect of caffeine and probiotics, creating an opportunity for brands to create innovative new drinks infused with beneficial GanedenBC30 probiotics. ### Tea-Based Nutrition Tea programs and their blend of natural ingredients such as ginseng, ginger, and antioxidants can be used to help people lose weight and support a healthy lifestyle, creating opportunities for tea-based nutrition brands. ## What the Lifestyle Refreshment trend means for industry ### For Functional Beverages Companies that specialize in creating functional beverages, including coffee and tea blends, have the opportunity to create unique and health-focused products for consumers. ### For Personalized Nutrition As consumers continue to prioritize personalized products that align with their health needs and lifestyles, there is an opportunity for personalized nutrition brands to create tailored products such as protein-infused coffees for fitness enthusiasts or prenatal iced tea for expectant mothers. ### For Disruptive Packaging As lifestyle refreshment brands look to stand out on the crowded market shelves, there is an opportunity for disruptive packaging designs that can help products grab consumers' attention and communicate the brand's message effectively, such as Nudeytea's colorful and graphic offerings. ## Workshop question Are you creating a product or service that can be enjoyed by the average, everyday consumer? ## Trend signals for Lifestyle Refreshment Trend score 4.2 out of 10, from popularity 63%, activity 55%, freshness 8%. - Popularity: 63% - Activity: 55% - Freshness: 8% ## Examples of the Lifestyle Refreshment trend 6 featured examples from Jun 15, 2015 to Jul 8, 2016. - [Probiotic Coffee Beverages](https://www.trendhunter.com/trends/coffee-and-probiotics): This 'Jus by Julie' Drink Combines Coffee and Probiotics (Category: Lifestyle) Implication: The coffee industry can explore disruptive innovations by incorporating probiotics into their product offerings. - [Protein-Infused Coffees](https://www.trendhunter.com/trends/caffeine-boost): The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist (Category: Lifestyle) Implication: The food and beverage industry can leverage this trend of combining coffee and protein to create innovative products that cater to health-conscious consumers. - [Boosting Cognitive Teas](https://www.trendhunter.com/trends/brain-function): The Begutea Blends Antioxidants and Vitality to Increase Brain Function (Category: Lifestyle) Implication: Beverage companies can innovate their product lines by incorporating more natural cognitive-boosting ingredients into their offerings. - [Activity-Encouraging Teas](https://www.trendhunter.com/trends/tea-packets): Nudeytea's Tea Packets Pair Well with Health and Fitness Programs (Category: Lifestyle) Implication: The tea industry can capitalize on the growing trend of health and wellness by creating detox tea blends that are tailored to specific demographics and fitness goals. - [Prenatal Iced Teas](https://www.trendhunter.com/trends/iced-tea-for-women): Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women (Category: Lifestyle) Implication: The beverage industry can take advantage of the rise of prenatal iced teas by offering innovative and flavorful options for women. - [Weight Loss Tea Programs](https://www.trendhunter.com/trends/detox-tea): This 100% Natural Detox Tea Range is Designed to Help You Lose Weight (Category: Lifestyle) Implication: The tea industry can explore the trend of detox tea programs for weight loss and leverage natural ingredients and customization to innovate and differentiate their product offerin… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)