# Lifestyle Loyalty Brands show full consumer awareness with holistically helpful apps. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 21, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestyle-loyalty ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Lifestyle Loyalty trend? **Lifestyle Loyalty:** As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 14, 2015 to Aug 16, 2016 - Published: Jul 21, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Lifestyle Loyalty trend ### Personalized Apps Brands are implementing a 360-degree view of their customers’ lifestyle into their products by creating personalized apps. ### Rewards-Based Apps Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience. ### Sustainable Packaging Companies are using innovative and creative ways to give packaging a second lease on life and reduce the amount of waste going to landfills. ## What the Lifestyle Loyalty trend means for industry ### For Entertainment Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience. ### For Personal Care Companies are developing new and innovative ways to improve personal care, including odor detection apps. ### For Food and Beverage Sustainable packaging and app inspired ice creams are changing the food and beverage industry. ## Workshop question How can you involve your customer's adjacent interests or hobbies into your marketing? ## Trend signals for Lifestyle Loyalty Trend score 4.3 out of 10, from popularity 71%, activity 50%, freshness 8%. - Popularity: 71% - Activity: 50% - Freshness: 8% ## Examples of the Lifestyle Loyalty trend 6 featured examples from Jan 14, 2015 to Aug 16, 2016. - [Recycled Virtual Reality Viewers](https://www.trendhunter.com/trends/virtual-reality-viewers): Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies (Category: Eco) Implication: Packaging companies can explore new materials and design techniques to create sustainable and repurposeable packaging solutions. - [Branded Meditation Podcasts](https://www.trendhunter.com/trends/guided-meditation): Lululemon's Guided Meditation Podcasts Inspire Introspection (Category: Marketing) Implication: The health and wellness industry can leverage the popularity of meditation practices to offer unique experiences and products to their customers. - [App-Inspired Ice Creams](https://www.trendhunter.com/trends/new-ice-cream-combinations): Marble Slab's New Ice Cream Combinations are Inspired by a Mobile Game (Category: Lifestyle) Implication: Food and beverage companies can create partnerships with entertainment companies to promote new products and create buzz on social media. - [Rewarding Movie Apps](https://www.trendhunter.com/trends/cinemode): The 'CineMode' Movie App Rewards Consumers for Good Behavior (Category: Tech) Implication: CineMode paves the way for disruptive innovation opportunities in the entertainment industry by leveraging technology to enhance customer satisfaction. - [Restroom-Rating Apps](https://www.trendhunter.com/trends/restroomrating-app): The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop (Category: Tech) Implication: Toilet paper manufacturing companies can collaborate with restroom-rating apps to promote their products and establish partnerships to ensure restroom cleanliness and premium user… - [Odor Detection Apps](https://www.trendhunter.com/trends/odor-detection): The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant (Category: Tech) Implication: Personal care companies can now use odor detection technology to create new product lines, targeted messaging, and greater market reach. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)