# Lifestyle Lodging Hotels target niche demographics to offer hyper-personalized experiences. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 10, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestyle-lodging ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Lifestyle Lodging trend? **Lifestyle Lodging:** Travelers today are looking for far more than just luxurious hotel amenities, which is why niche hotels that cater to the stayers personality type are on the rise. This hyper-personalized means of attracting guests is drawing in new, hard to reach market segments that are looking for specificity in their stay. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 5 to Sep 15, 2014 - Published: Jul 10, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Lifestyle Lodging trend ### Hyper-personalization Niche and boutique hotels are utilizing hyper-personalization to attract hard-to-reach market segments. ### Artistic Installations Boutique hotels are incorporating contemporary art installations as part of their design aesthetic and as a way to support local art movements. ### Sustainable Design Hotels are embracing sustainable design principles to appeal to environmentally-conscious travelers, utilizing reclaimed materials and natural fibers in their interior design. ## What the Lifestyle Lodging trend means for industry ### For Hospitality Businesses in the hospitality industry can look to these trends to create unique and immersive experiences for guests. ### For Art and Design Artists and designers can find opportunities to contribute to the aesthetic and functionality of boutique hotels through collaborations and site-specific installations. ### For Sustainability The trend towards sustainable design and eco-friendly practices in hotels presents opportunities for businesses in the environmental and green industries. ## Trend signals for Lifestyle Lodging Trend score 3.3 out of 10, from popularity 38%, activity 53%, freshness 8%. - Popularity: 38% - Activity: 53% - Freshness: 8% ## Examples of the Lifestyle Lodging trend 6 featured examples from Jun 5 to Sep 15, 2014. - [Contemporary Hipster Hotels](https://www.trendhunter.com/trends/sleek-boutique-hotel): This Sleek Boutique Hotel is Clean, Comfortable and Classy (Category: Art & Design) Implication: The hospitality industry can leverage the boutique hotel concept trend to create unique and memorable experiences for guests. - [Sustainable Lifestyle Hotels](https://www.trendhunter.com/trends/eclectic-interior-design): Hotel Hotel's Eclectic Interior Design is Stunning and Eccentric (Category: Eco) Implication: The hospitality industry has an opportunity to provide more sustainable and personalized experiences for travelers - [Engagement Ring Excursions](https://www.trendhunter.com/trends/engaging-escape): The 'Engaging Escape' by Mandarin Orange is a Ring-Designing Retreat (Category: Lifestyle) Implication: Hotels and resorts can offer bespoke and customized experiences for their high-end clientele. - [Quirky Parisian Hotels](https://www.trendhunter.com/trends/hotel-edgar): The Hotel Edgar Paris Offers a Playful Stay for Adults (Category: Art & Design) Implication: The hospitality industry can leverage the trend toward experiential travel by investing in creating unique and innovative hotel concepts. - [Hippie Homage Hotel Rooms](https://www.trendhunter.com/trends/charming-boutique-hotel): This Charming Boutique Hotel Hosts a Bohemian Sculptural Installation (Category: Art & Design) Implication: The hospitality industry can explore integrating art and immersive experiences into their offerings to attract art-loving guests. - [Remodeled Church Hotels](https://www.trendhunter.com/trends/Luxury-Hotel-Design): The Dean Hotel Converts a Missionary Church into a Luxury Hotel Design (Category: World) Implication: Disruptive Innovation Opportunity: Converting religious buildings into luxury hotels creates new opportunities within the hospitality industry, attracting travelers seeking unique… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)