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# Lifestyle Dining
Retail dining offers consumers an all-around experience.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 4, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestyle-dining

## Key Figures

- Trend score: 5.5/10
- Evidence articles: 7

## What is the Lifestyle Dining trend?

**Lifestyle Dining:** Far from providing a one-stop shop for time-strapped consumers, hybridized retail-dining spaces act as an all-encompassing lifestyle experience for consumers who wish to linger and enjoy the occasion of eating out. These spaces indicate a new era of dining; one that is not limited to food and beverage, but instead revolves around creating a much larger, community-oriented experience.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Apr 28, 2015 to Apr 13, 2016
- Published: Nov 4, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Lifestyle Dining trend

### Lifestyle Dining

The shift towards retail-dining spaces indicates a new era of dining that revolves around creating a much larger, community-oriented experience.

### Hybridized Retail

The rise of hybridized retail and hospitality spaces creates opportunities for businesses to provide an all-encompassing lifestyle experience for consumers who wish to linger and enjoy their time shopping or dining.

### Multi-Level Dining and Retail Spaces

Multi-level dining and retail spaces that are carefully designed to create a unique shopping and dining experience for consumers are becoming more popular, allowing brands to connect more deeply with their customers.

## What the Lifestyle Dining trend means for industry

### For Restaurants and Food Service

Restaurants and food service businesses can explore the potential of hybridized dining spaces and multi-level experiences to provide more value and a higher level of service to customers.

### For Retail and Fashion

Retail and fashion businesses can benefit from the rise of hybridized retail and hospitality spaces that offer an all-around experience for consumers who are looking for more than just shopping.

### For Architecture and Interior Design

As the demand for multi-level dining and retail spaces increase, architecture and interior design firms can provide innovative, functional, and aesthetically appealing designs that maximize the use of the space and create unique experiences for consumers.

## Workshop question

How could your brand foster a sense of community?

## Trend signals for Lifestyle Dining

Trend score 5.5 out of 10, from popularity 77%, activity 80%, freshness 8%.

- Popularity: 77%
- Activity: 80%
- Freshness: 8%

## Examples of the Lifestyle Dining trend

7 featured examples from Apr 28, 2015 to Apr 13, 2016.

- [Second-Hand Clothing Cafes](https://www.trendhunter.com/trends/pass-the-baton-in-kyoto): The Newly Opened 'Pass the Baton' in Kyoto Also Has a Cafe (Category: Art & Design)
  Implication: Integrating upcycling and reclaimed fashion into stores can offer differentiation in a crowded market and appeal to consumers looking for sustainable and unique clothing options.
- [Department Store Food Halls](https://www.trendhunter.com/trends/fenwick-food-hall): The Fenwick Food Hall Has Opened in the Brand's Original Store (Category: Marketing)
  Implication: Disruptive innovation opportunity: Incorporate food halls into retail spaces to drive foot traffic and increase consumer engagement.
- [Clothing Store Diners](https://www.trendhunter.com/trends/store-diner): This New Concept Store by Urban Outfitters is a Food Court Eatery (Category: Fashion)
  Implication: Retailers can disrupt the traditional shopping experience by integrating in-store dining options that enhance consumer engagement.
- [Department Store Cafes](https://www.trendhunter.com/trends/store-cafes): Target Unveiled Its New Store Layouts that Incorporate Large In-Store Cafes (Category: Art & Design)
  Implication: Department stores can implement the trend of in-store cafes in their physical locations.
- [Hybrid Bistro-Sneaker Shops](https://www.trendhunter.com/trends/knock-kitchen-kicks): KNOCK Kitchen & Kicks Combines a Love of Good Food and Sneakers (Category: Fashion)
  Implication: There is an increasing opportunity to partner with companies outside of the food and beverage industry to create hybrid retail spaces.
- [Tropical Bar Retailers](https://www.trendhunter.com/trends/multi-level-restaurant): This Multi Level Restaurant and Retail Shop Creates a Relaxing Atmosphere (Category: Lifestyle)
  Implication: Retailers can create multi-level spaces that offer a unique and immersive shopping experience combined with dining or entertainment to attract customers.
- [Senior Citizen Restaurant Pop-Ups](https://www.trendhunter.com/trends/omas-popup): Oma's Pop-Up Serves as a Social Reintegration for Grandparents (Category: Lifestyle)
  Implication: Hospitality and food service industry can explore similar pop-up concepts to create social opportunities for elderly customers.

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- [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business)
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- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)

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All articles: [Business](https://www.trendhunter.com/business)
