# Lifestyle Canine Human rituals are extended to cater to the needs of canine companions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 18, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lifestyle-canine ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Lifestyle Canine trend? **Lifestyle Canine:** A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 6, 2016 to Jun 16, 2017 - Published: Jun 18, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Lifestyle Canine trend ### Canine Lifestyle Consumers are investing more in the lifestyle of their canine companions, upping the demand for non-essential dog perks. ### Human-inspired Pet Products Pet-friendly and human-inspired products are becoming increasingly popular, as consumers are looking to include their beloved furry friends in their favorite rituals and traditions. ### Traveling with Pets There is more focus on the importance of getting a pet passport for air travel and making travel with pets easy and effortless. ## What the Lifestyle Canine trend means for industry ### For Pet Accessories The pet accessories market is constantly expanding and more focus is being placed on innovative, non-essential pet products. ### For Pet Fashion and Apparel Pet fashion and apparel is becoming increasingly popular, as owners are looking for trendy and stylish outfits for their pets. ### For Pet-friendly Tourism Pet-friendly tourism is becoming increasingly important and there is more focus on making traveling with pets easy and comfortable. ## Workshop question How can you offer customization of your product or service that empowers and supports consumers in constructing these new lifestyles of their own choosing? ## Trend signals for Lifestyle Canine Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%. - Popularity: 57% - Activity: 58% - Freshness: 8% ## Examples of the Lifestyle Canine trend 6 featured examples from Dec 6, 2016 to Jun 16, 2017. - [Puppy Proposal Photoshoots](https://www.trendhunter.com/trends/sebastian-loves-luna-engagement): The Sebastian Loves Luna Engagement Album Showcases Canine Love (Category: Lifestyle) Implication: Photographers and videographers can explore offering pet photography services and expand marketing efforts towards pet owners. - [Canine Streetwear Retailers](https://www.trendhunter.com/trends/pawkier): Pawkier's Clothing for Pets Draws Inspiration from Popular Brands (Category: Lifestyle) Implication: The pet retail industry can capitalize on the trend of canine streetwear by offering a wide range of stylish and branded apparel for pets. - [Dog-Friendly Ice Cream Parlors](https://www.trendhunter.com/trends/don-paletto): Don Paletto Makes Frozen Treats for Sharing with One's Pooch (Category: Lifestyle) Implication: The pet food industry can develop more natural and nutritious dog foods to cater to health-conscious pet owners who want to serve their pets with human-grade foods. - [Dog-Friendly Amusement Parks](https://www.trendhunter.com/trends/fujiq-highland): Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park (Category: Marketing) Implication: The pet products industry can take advantage of the growing demand for pet-friendly amusement parks by developing and marketing specialized pet products specifically designed for… - [Pet-Friendly Photo Booths](https://www.trendhunter.com/trends/travel-with-pets): More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets (Category: Lifestyle) Implication: The Pet Paws-Port Photo Booth campaign and emphasis on pet passports for air travel showcases a growing trend in pet-friendly travel, creating opportunities for innovation in the… - [Dog Treat Advent Calendars](https://www.trendhunter.com/trends/christmas-dog-treat): This Festive Gift for Pets from Dogalogue Supplies Christmas Dog Treats (Category: Lifestyle) Implication: Pet products industry can explore creating a wider range of holiday-themed pet products to cater to the growing trend of including pets in holiday traditions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)