# Life Stage Leisure Social events tap into the hobbies and interests of older demographics. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 14, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/life-stage-leisure ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Life Stage Leisure trend? **Life Stage Leisure:** As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 20, 2017 to Oct 16, 2018 - Published: Nov 14, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Life Stage Leisure trend ### Life-Stage Targeted Leisure Brands are catering to the interests of baby boomers and seniors, looking to create lifelong consumers by creating environments that empower older consumers to be themselves and create communities around shared interests. ### Culinary and Music Fusions Festivals are increasingly incorporating culinary events and activities, appealing to festival-goers who are both food and music fans. This trend targets a more mature audience of festivalgoers and successfully fuses live performances with culinary and wine-themed events. ### Empowering Older Women in Film Events like the Women Over 50 Film Festival aim to empower older women in the film industry by recognizing and awarding their work, both on camera and behind the scenes. ## What the Life Stage Leisure trend means for industry ### For Event Marketing and Planning Event marketers and planners should be aware of the potential opportunities presented by life-stage targeted leisure and how it can create lifelong consumers. ### For Food and Beverage The trend of culinary events at music festivals presents opportunities for food and beverage companies to reach a wider audience and collaborate with festival organizers. ### For Media and Entertainment Media and entertainment companies can learn from events like the Women Over 50 Film Festival and consider ways to empower and recognize underrepresented groups within the industry. ## Workshop question How much will your current branding resonate with your consumer's next life stage? ## Trend signals for Life Stage Leisure Trend score 3.2 out of 10, from popularity 45%, activity 44%, freshness 8%. - Popularity: 45% - Activity: 44% - Freshness: 8% ## Examples of the Life Stage Leisure trend 5 featured examples from Oct 20, 2017 to Oct 16, 2018. - [Senior-Centered Community Cafes](https://www.trendhunter.com/trends/mathers-cafes): Mather's Cafes Host Speed Dating and Wine Tastings for Boomers (Category: Life-Stages) Implication: Opportunity for senior living services to create modern community spaces that offer more engaging activities and full restaurant menus. - [Boomer-Targeted Music Festivals](https://www.trendhunter.com/trends/desert-trip): Desert Trip is Being Marketed as a Festival for Older Demographics (Category: Pop Culture) Implication: Creating music festivals that cater to specific age groups could disrupt the industry by providing unique experiences for different demographics. - [Boomer-Friendly Wellness Festivals](https://www.trendhunter.com/trends/wellness-festival): Quaker Rise & Thrive Supports Those Interested in Healthy Aging (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the growing interest and demand from Baby Boomers for products and services that promote healthy living. - [Food-Centric Music Festivals](https://www.trendhunter.com/trends/celebrity-chefs): Bottlerock's 'Culinary Stage' Pairs Musicians and Celebrity Chefs (Category: Life-Stages) Implication: The music festival industry can explore partnerships with celebrity chefs and offer food-centric experiences to attract a wider audience. - [Female-Empowering Film Festivals](https://www.trendhunter.com/trends/women-over-50-film-festival): Women Over 50 Film Festival Celebrates Female Talent (Category: Pop Culture) Implication: This industry can explore disruptive innovations that challenge age-related stereotypes and empower mature women in the film industry. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)