# Life in “Real Life” Today's description for the non-virtual world. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 26, 2008, updated Mar 17, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/life-in-real-life-the-description-foro-the-non-virtual-world ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Life in “Real Life” trend? **Life in “Real Life”:** Our society has become so adapted to the web, digital media, and virtual worlds, that the term “Real Life” now has to be used to differentiate. Some advertisers are putting a humorous spin on it by introducing computer elements, such as mouse cursors, into real life ads as a way of getting attention. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 29, 2007 to Aug 2, 2008 - Published: Aug 26, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Life in “Real Life” trend ### Virtual and Real World Integration Incorporating virtual elements into real life experiences provides a unique way to engage consumers, with opportunities for new forms of interactivity and engagement. ### Offline Engagement While online marketing is essential, brands need to remember the importance of in-store promotions and other real-life experiences to drive sales and brand awareness. ### Online-to-Offline Commerce Creating ways for consumers to connect online and engage in real-life experiences, such as meetups or events, can bridge the gap between e-commerce and brick-and-mortar stores. ## What the Life in “Real Life” trend means for industry ### For Marketing and Advertising By incorporating virtual elements into real-life ads and creating offline marketing campaigns, businesses can create unique and engaging campaigns to reach consumers. ### For E-commerce Online-to-offline commerce and creating real-life brand experiences can help bridge the gap between e-commerce and brick-and-mortar stores. ### For Tourism and Hospitality Real-life experiences, such as photowalking tours and delivery truck campaigns, can create unique and memorable experiences for tourists and locals alike. ## Trend signals for Life in “Real Life” Trend score 3.7 out of 10, from popularity 51%, activity 51%, freshness 8%. - Popularity: 51% - Activity: 51% - Freshness: 8% ## Examples of the Life in “Real Life” trend 8 featured examples from Mar 29, 2007 to Aug 2, 2008. - [Cybersex Leads To Real Life Lawsuit](https://www.trendhunter.com/trends/software-sex-company-sues-second-life-avatar-for-stealing-his-mojo): Second Life Hack Causes Controversy (Category: Naughty) Implication: The rise of virtual adult entertainment through Second Life supports growth within the adult entertainment industry as a whole. - [Real Life Drag & Drop](https://www.trendhunter.com/trends/samsung-drag-drop-world): Hilarious Samsung F480 Ads (Category: Marketing) Implication: Opportunity for mobile phone manufacturers to differentiate their products with interactive, customizable user interfaces. - [Real Life Ads Most Effective](https://www.trendhunter.com/trends/real-life-ads): Old Medium Rediscovered (Category: Marketing) Implication: Implementing in-store advertising strategies to enhance brand awareness and increase sales. - [Real Life Movie Tie-Ins](https://www.trendhunter.com/trends/real-kwik-e-marts-woo-hoo): 7/11 Stores Refitted as Kwik-E-Marts (Category: Business) Implication: Retailers can take advantage of the Real Life Movie Tie-Ins trend by transforming their stores to resemble fictional locations and offering exclusive products related to popular m… - [Delivery Trucks With Giant Cursors](https://www.trendhunter.com/trends/cursor-delivery-trucks-clever-offline-campaign): Clever Offline Campaign (Category: Marketing) Implication: Companies in the logistics and shipping industries can use creative marketing strategies to promote online tracking and engagement with their services. - [Real Life Meetups For Photo Sharing Sites](https://www.trendhunter.com/trends/real-life-meetups-for-photo-sharing-sites-photowalking): Photowalking (Category: Lifestyle) Implication: Photowalking tours can be marketed as a way to discover a city or location through a unique and community-driven experience. - [Catch A Virtual Fish and Eat It In Real Life](https://www.trendhunter.com/trends/cellphone-games-catch-a-fish-and-get-to-eat-it-in-real-life): Ippo Zuri (Category: Tech) Implication: Disruptive innovation opportunity: Develop games with innovative real-life rewards to stand out in the growing gaming industry. - [From E-Tail To Real Life Boutique](https://www.trendhunter.com/trends/asos-looks-east): As Seen On Screen (Category: Fashion) Implication: The emergence of physical fashion boutiques alongside online retailers like ASOS creates opportunities for innovation and growth in the industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)