# Libational Snacking Flavors associated with drinking are incorporated into alcohol-free snacks. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/libational-snacking ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Libational Snacking trend? **Libational Snacking:** Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 30, 2016 to Jan 10, 2018 - Published: Aug 7, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Libational Snacking trend ### Alcohol-inspired snacks The incorporation of alcohol flavors into snack foods provides an opportunity to cater to the continued prevalence of performative foodie culture. ### Daring chip flavors Bold chip flavors, such as Negroni potato chips, provide a trendy platform to create more classier snack options. ### Artisanal alcohol-infused snacks Artisanal popcorn that is beer-infused and draws inspiration from craft brews reflects a growing trend towards integrating inspired flavors from popular beverages. ## What the Libational Snacking trend means for industry ### For Food and Beverage The food and beverage industry can leverage these trends to create new and innovative snack products based on changing consumer tastes. ### For Alcohol Alcohol industry professionals can explore the incorporation of popular cocktail flavors into snack products to appeal to consumers who want to indulge without drinking alcohol. ### For Snack Foods Manufacturers of snack foods can develop new, artisanal snack options that cater to those seeking healthier, natural, and organic ingredients. ## Workshop question What elements of consumer behavior can you observe in order to inform a better delivery of your product or service? ## Trend signals for Libational Snacking Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%. - Popularity: 45% - Activity: 28% - Freshness: 8% ## Examples of the Libational Snacking trend 5 featured examples from Oct 30, 2016 to Jan 10, 2018. - [Beer-Infused Popcorn Snacks](https://www.trendhunter.com/trends/beer-popcorn): Pub-Corn's Beer Popcorn is Inspired by Handcrafted Brews (Category: Lifestyle) Implication: The snack food industry can benefit from the rise of artisanal popcorn and alcohol-infused snacks by introducing innovative products to meet changing consumer preferences. - [Chardonnay Cotton Candy](https://www.trendhunter.com/trends/cotton-candy-flavors): Chocolate Storybook Offers Alcohol-Inspired Cotton Candy Flavors (Category: Lifestyle) Implication: The alcoholic beverages industry could capitalize on the trend of alcohol-infused candy and expand their product offerings. - [Negroni-Flavored Potato Chips](https://www.trendhunter.com/trends/deluxe-with-love-negroni): Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail (Category: Lifestyle) Implication: Opportunity for food companies to develop innovative chip flavors inspired by other popular beverages. - [Fruity Liquor-Flavored Sorbets](https://www.trendhunter.com/trends/beckleberrys): Beckleberry's Offers Award-Winning Sorbets with Unique Flavors (Category: Lifestyle) Implication: The growing trend of fruity liquor-flavored sorbets presents an opportunity for artisanal dessert producers to tap into the market. - [Cocktail-Flavored Kettle Chips](https://www.trendhunter.com/trends/classic-caesar): Kettle Brand Created a Classic Caesar Chip Flavor for Canadians (Category: Lifestyle) Implication: Snack brands can explore cocktail-inspired flavors and limited-edition releases to attract consumers looking for unique and exciting snack options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)