# LGBT Exclusivity LGBT-friendly services provide the queer community with positive environments. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 30, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lgbt-distinction ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the LGBT Exclusivity trend? **LGBT Exclusivity:** The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 12, 2014 to May 11, 2015 - Published: Jun 30, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the LGBT Exclusivity trend ### LGBTQ-Specific Public Services The queer community is demanding services that cater to their distinct needs, presenting an opportunity for the creation of businesses that address these demands. ### LGBT-Friendly Tech Startups The transgender community has yet to be given similar attention, which presents a unique space for tech startups to address this underrepresented population. ### LGBT-Friendly Rental Homes Creating safe and comfortable rentals for gay travelers has proved to be in demand with the success of platforms such as Misterbnb. ## What the LGBT Exclusivity trend means for industry ### For Hospitality Hospitality professionals can offer more inclusive services for the LGBTQ+ community, including LGBT-friendly accommodations and travel services. ### For Technology Companies can fill the gap for LGBTQ+-friendly tech services by creating a more gender-neutral approach and addressing the needs of the transgender community. ### For Education Educational institutions can create safe spaces and increase awareness through programs, such as GSAs, that cater to the LGBTQ+ community. ## Workshop question How do you incorporate a community-focused approach to your marketing? ## Trend signals for LGBT Exclusivity Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%. - Popularity: 66% - Activity: 53% - Freshness: 8% ## Examples of the LGBT Exclusivity trend 5 featured examples from Feb 12, 2014 to May 11, 2015. - [LGBT Wedding Services](https://www.trendhunter.com/trends/wedding-directory): The EnGAYged Wedding Directory Caters to Same Sex Couples (Category: Lifestyle) Implication: Businesses operating in the wedding services industry can tap into the growing market of same-sex weddings. - [Gay Pride Semi-Formals](https://www.trendhunter.com/trends/gay-pride-high-school): Central High School Offers Students a Gay Pride High School Dance (Category: Social Good) Implication: This article highlights how schools can cosponsor inclusive school dances using student-led organizations such as Gay Straight Alliances (GSAs) which could give rise to new opport… - [LGBT Retirement Homes](https://www.trendhunter.com/trends/lgbt-retirement-homes): Sweden's Regnbagen House is a First for Europe (Category: Life-Stages) Implication: Real estate developers can seize the opportunity to design and construct retirement homes catering to the unique needs of the LGBT community. - [LGBT-Friendly Tech Startups](https://www.trendhunter.com/trends/transtech-social-enterprises): TransTech Social Enterprises Gives Transgender People Opportunities (Category: Business) Implication: Developing specialized training programs to equip transgender individuals with the necessary skills for tech careers. - [LGBT-Friendly Rental Homes](https://www.trendhunter.com/trends/gay-travelers): Misterbnb Offers a Safe and Comfortable Option for Gay Travelers (Category: World) Implication: Disruptive innovation opportunity: Create a niche rental platform that specializes in LGBTQ+ friendly accommodations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)