# Levitating Illumination Brands create innovative lighting pieces that levitate. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/levitating-illumination ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Levitating Illumination trend? **Levitating Illumination:** Levitating lighting pieces are increasingly being used as decorative features in consumers' homes. These playful products balance design innovation and minimalist aesthetics, while still maintaining functionality. ## The consumer insight behind the Levitating Illumination trend When it comes to interior design, many contemporary consumers take a minimalist approach and zero in on products that are interesting, as well as useful. This comes from a desire to not compromise between aesthetically pleasing features and functionality, as the expectations of many consumers are raised due to the exponential progress of design and tech innovation in the modern age. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 9, 2017 to Jan 30, 2019 - Published: Jun 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Levitating Illumination trend ### Minimalist Design Many contemporary consumers take a minimalist approach and zero in on products that are interesting, as well as useful, driving the demand for design innovation and tech-centered solutions. ### Levitating Products Levitation is becoming increasingly popular as a playful feature in interior design products, allowing for a touch of magic and wonder. ### Illusionary Home Decor Consumers want to infuse a touch of magic and wonder into their working or living spaces with illusionary lighting solutions. ## What the Levitating Illumination trend means for industry ### For Lighting Industry The lighting industry can take advantage of the trend for design innovation and new technologies to develop playful and aesthetic lighting pieces that are minimalist and useful. ### For Interior Design Industry The interior design industry can benefit from the trend of levitating and illusionary home decor with innovative solutions that create a sense of magic and wonder in customers' homes. ### For Consumer Electronics Industry The consumer electronics industry can explore the trend of incorporating tech and levitation in home decor pieces to offer functional and aesthetic products like levitating portable lamps that also charge devices. ## Workshop question How could your brand prioritize minimalist design in its offerings? ## Trend signals for Levitating Illumination Trend score 4.8 out of 10, from popularity 64%, activity 71%, freshness 8%. - Popularity: 64% - Activity: 71% - Freshness: 8% ## Examples of the Levitating Illumination trend 4 featured examples from Jun 9, 2017 to Jan 30, 2019. - [Floating Thunder Cloud Lamps](https://www.trendhunter.com/trends/the-floating-lamp): The Floating Lamp Magnetically Hovers from Its Base (Category: Art & Design) Implication: Opportunities for designers to integrate functional, whimsical home decor that can serve as both art and lighting. - [Illusionary Marble Illuminators](https://www.trendhunter.com/trends/levia-desk-lamp): The 'Levia' Desk Lamp Has a Demurely Magical Design (Category: Tech) Implication: Incorporating illusionary elements into home decor products. - [Sculptural Uni-Body Lamps](https://www.trendhunter.com/trends/arco-lamp): The Arco Lamp Was Inspired by the Rigid Shape of Gemstones (Category: Art & Design) Implication: The sculptural and unique shapes of the Arco Lamp provide opportunities for designers to create striking centerpieces and lighting fixtures that add an element of modernism to any… - [Levitating Portable Lamps](https://www.trendhunter.com/trends/levitating-portable-lamp): The 'Air Lamp' Offers Illumination and Charges Your Devices via USB (Category: Tech) Implication: Disruptive innovation opportunity: Integrate levitation technology into lighting fixtures to create unique and captivating designs. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)