# Illusory Design Minimalism expands to utilize a floating and levitation-focused aesthetic. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 13, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/levitating-design ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Illusory Design trend? **Illusory Design:** Consumers are increasingly warming to a minimalist aesthetic in design and are seeking the next level of sparse design, which is coming in the form of illusion. Utilizing magnets and other clever means, the designs further eliminate clutter and signify a preference for a playful but sleek aesthetic in design. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 12, 2013 to Aug 13, 2014 - Published: Aug 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Illusory Design trend 6 featured examples from Oct 12, 2013 to Aug 13, 2014. - [Flexible Cube Coffee Tables](https://www.trendhunter.com/trends/rubiks-cube-table): This Rubiks Cube Table by RockPaperRobot Fuses Art with Technology (Category: Art & Design) Implication: The home decor industry can capitalize on the trend by offering innovative and artistic furniture pieces that integrate technology. - [Gravity-Defying Lighting Designs](https://www.trendhunter.com/trends/floating-lamp-magnet): This Floating Lamp From LeviTECH Will Elevate Your Home`s Style (Category: Art & Design) Implication: This floating lamp highlights the home decor market's potential to offer unique, gravity-defying designs to consumers. - [Levitating Bluetooth Speakers](https://www.trendhunter.com/trends/omone-speaker): The OM/One Speakers Were Developed by OM Audio (Category: Tech) Implication: Disruptive innovation opportunity: Design and produce innovative audio devices that cater to consumer demands for unique and high-quality audio experiences. - [Levitating Phone Chargers](https://www.trendhunter.com/trends/magic-phone-stand): Matinka's Magic Phone Stand Makes it Look Like Your Phone is Floating (Category: Tech) Implication: Consumer electronics industry can explore and invest in levitation technologies for various applications beyond just phone charging. - [Levitating Sci-Fi Shelves](https://www.trendhunter.com/trends/daves-geeky-ideas): 'Dave’s Geeky Ideas' Released a Conceptual X-Men Shelf That "Floats" (Category: Art & Design) Implication: Innovative and geeky home decor items can be an untapped market opportunity for companies and entrepreneurs. - [Floating Home Accessories](https://www.trendhunter.com/trends/magnetic-levitation): An Illusionist Uses a Magnetic Levitation Device To Float Things Midair (Category: Art & Design) Implication: Home decor businesses can use magnetic levitation devices to create products that provide a unique and visually stunning addition to people's homes. ## Themes within the Illusory Design trend ### Levitation Designs that utilize levitation are increasing for aesthetic appeal and product innovation. ### Minimalism Minimalist design trends in furniture and decor have sparked an interest in sleek, clutter-free designs that are easy on the eye. ### Unconventional Audio Speaker designs that incorporate levitation and novelty features are gaining traction in today's market. ## What the Illusory Design trend means for industry ### For Furniture Design There is an emerging market for innovative, design-focused furniture pieces using unconventional materials and levitation technology. ### For Home Decor Consumers are seeking minimalistic designs that reduce clutter and incorporate a sleek, playful aesthetic, which has disrupted traditional home decor trends. ### For Audio Technology Market opportunities exist for manufacturers who are willing to create speakers that blend technology and innovation. ## Trend signals for Illusory Design Trend score 4.1 out of 10, from popularity 65%, activity 50%, freshness 8%. - Popularity: 65% - Activity: 50% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Art & Design - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Studio-Style Park Models](https://www.trendhunter.com/trends/studio-style-park-models) All articles: [Art & Design](https://www.trendhunter.com/artdesign)