# Lethargic Latte The traditional latte is elevated with sleep-enhancing benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 23, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lethargic-latte ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Lethargic Latte trend? **Lethargic Latte:** The standard function of lattes, to perk people up and get them ready for the day, has been transformed to also offer the complete opposite function – aiding in stress reduction and the enhancement of sleep. The seemingly antithetical nature of a latte aiding in sleep speaks to consumers who seek experiential food products, while simultaneously catering to those seeking enhanced functionality in the products they purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 22, 2016 to Nov 27, 2018 - Published: Apr 23, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Lethargic Latte trend ### Functional Foods Consumers are seeking experiential food products that offer health benefits beyond basic nutrition. ### Adaptogens and Superherbs Nourishing lattes featuring adaptogens and superherbs offer ways to regulate stress and enhance daily performance. ### Anti-Inflammatory Ingredients Inflammation-fighting ingredients such as turmeric and ginger are being incorporated into lattes for their numerous health benefits. ## What the Lethargic Latte trend means for industry ### For Food and Beverage Industry professionals should consider incorporating adaptogens and superherbs into food and beverage formulations to cater to the current health-focused consumer demand. ### For Herbal Supplements and Remedies A natural extension to the rise of adaptogens, offering lattes enriched with natural herbs and supplements can help to promote consumer health goals. ### For Sustainable and Biodegradable Packaging As eco-friendly initiatives increase, businesses should aim to use sustainable packaging options that appeal to the conscious consumer's values. ## Workshop question Conceptualize transforming an aspect of your product/service to enhance and/or change its primary function. ## Trend signals for Lethargic Latte Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%. - Popularity: 56% - Activity: 40% - Freshness: 8% ## Examples of the Lethargic Latte trend 5 featured examples from Dec 22, 2016 to Nov 27, 2018. - [Floral Menu Items](https://www.trendhunter.com/trends/bia-coffee): Bia Coffee Serves Unique Floral Coffees and Desserts (Category: Lifestyle) Implication: Coffee shops and cafes can explore incorporating floral ingredients into their menu offerings, attracting customers with unique flavors and health benefits. - [Vegan Anti-Inflammatory Lattes](https://www.trendhunter.com/trends/antiinflammatory-lattes): These Lattes Can Benefit People with Arthritis or Joint Pain (Category: Lifestyle) Implication: Opportunities for cafes, restaurants and beverage companies to create new healthy and functional beverages - [Instant Herbal Lattes](https://www.trendhunter.com/trends/herbal-latte): Pukka Herbs' New Latte Blends Come in Biodegradable, Resealable Pouches (Category: Lifestyle) Implication: Opportunity for companies in the health and wellness industry to create innovative adaptogenic latte blends catering to consumer demand for functional beverages. - [Powdered Herbal Lattes](https://www.trendhunter.com/trends/latte-drinks): Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs (Category: Lifestyle) Implication: Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien… - [Lavender Chamomile Sleepy Lattes](https://www.trendhunter.com/trends/lavender-chamomile-latte): This Lavender Chamomile Latte Recipe Has Sleep Inducing Benefits (Category: Lifestyle) Implication: Incorporating sleep-enhancing ingredients like chamomile and lavender in food products, such as lattes, presents innovative opportunities in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)