# Lemonade Calling The fashion world opts for sunny shades that make pieces pop. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 14, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/lemonade-calling ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Lemonade Calling trend? **Lemonade Calling:** As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 8, 2016 to Feb 21, 2017 - Published: Mar 14, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lemonade Calling trend ### Pop of Color Trend in Fashion Fashion-forward individuals are increasing the use of head-turning accent pieces in bold yellow-based hues. ### Vintage Fashion Trend High-end casual wear especially hoodies, crewnecks and tees, featuring graphics from famous artists is trending. ### Bold and Bright Colorway Trend in Sports Footwear Sneakers with bold and bright colorways especially 70s-inspired shades of yellow are currently in-trend. ## What the Lemonade Calling trend means for industry ### For Fashion Industry Pop of color, vintage fashion and casual wear graphic trends resonate with fast-fashion and streetwear brands. ### For Sports Footwear Industry Bold colorway designs for sneakers especially in retro designs are trending with brands such as Nike and Jordan Brand. ### For Art and Design Industry Art and design collaborations between brands and artists in the apparel industry are attractive to audiences who follow both. ## Workshop question How can your business utilize color of visual cues to highlight certain brand values? ## Trend signals for Lemonade Calling Trend score 4.0 out of 10, from popularity 39%, activity 73%, freshness 8%. - Popularity: 39% - Activity: 73% - Freshness: 8% ## Examples of the Lemonade Calling trend 6 featured examples from Nov 8, 2016 to Feb 21, 2017. - [Commemorative Martial Artist Streetwear](https://www.trendhunter.com/trends/ssurplus): The New SSUR*PLUS Collection Honors Iconic Actor Bruce Lee (Category: Fashion) Implication: Opportunity for streetwear brands to tap into the nostalgia and cult following of iconic figures by creating commemorative collections. - [Celebrity Sister Polaroid Editorials](https://www.trendhunter.com/trends/new-kendall-kylie): The New Kendall + Kylie Line Was Promoted with Casual Shots (Category: Fashion) Implication: The fashion industry can capitalize on the trend of using polaroid images in editorials to enhance brand storytelling and create a nostalgic appeal. - [70s Loungewear-Inspired Fashion](https://www.trendhunter.com/trends/new-maison-margiela): The New Maison Margiela Lines Boasts Bold Cuts and Muted Hues (Category: Luxury) Implication: Disruptive innovation opportunities exist for fashion designers to create modern looks that incorporate vintage edge. - [Co-Branded Artist Apparel](https://www.trendhunter.com/trends/bedwin-the-heartbreakers2): BEDWIN & THE HEARTBREAKERS Joined with Michael Carney for Its New Series (Category: Fashion) Implication: Opportunity for fashion brands to collaborate with artists and incorporate their unique graphics into clothing designs, appealing to consumers seeking unique apparel. - [Chutney-Colored Sneakers](https://www.trendhunter.com/trends/new-air-jordan-13): The New Air Jordan 13s from Nike are a Rework of a Popular 1998 Design (Category: Fashion) Implication: Fashion brands can leverage retro sneaker revivals and limited edition releases to create buzz, drive sales, and engage with their target audience. - [Puffy Checkered Jackets](https://www.trendhunter.com/trends/checkered-jacket): NEIGHBORHOOD Updated Its 'Line Crewman' Design with Fresh Colorways (Category: Fashion) Implication: High-end fashion brands can take inspiration from NEIGHBORHOOD's unique and contemporary menswear collection, experimenting with bold designs and luxurious materials. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)