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# Leisurewear Revolution
Luxury and streetwear sweatsuits provide consumers with a high-low mix.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 2, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/leisurewear-revolution

## Key Figures

- Trend score: 4.7/10
- Evidence articles: 6

## What is the Leisurewear Revolution trend?

**Leisurewear Revolution:** With the influence of athleisure now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance.

## At a Glance

- Evidence: 6 featured examples
- Articles from: May 17, 2016 to Apr 12, 2017
- Published: May 2, 2017
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia

## Themes within the Leisurewear Revolution trend

### Luxury Athleisure

High-end fabrics incorporated into leisurewear demonstrate an evolving relationship between leisure and fashion, providing an opportunity to create luxury products to cater to consumers' work-life balance needs.

### Retro Futurism

Collection designers blend classic cuts with futuristic constructions, disassociating themselves with boring stereotypes and opening up to design innovation opportunities.

### Sportswear Transitions

The development of post-workout clothes demonstrates a need for fitness clothing that maintains a certain level of comfort and practicality, thereby providing an opportunity for brands to cater to the post workout fashion transition market.

## What the Leisurewear Revolution trend means for industry

### For Fashion

With luxury athleisure and retro futurism, fashion industry professionals will be able to tap into innovative design ideal for high-end fashion creations.

### For Sportswear

The increased emphasis on leisurewear and post-workout clothes creates an opportunity to explore the crossovers between formal and workout clothes in the Athleisure market.

### For Retail

Rapid product introduction in fast fashion highlights the need for traditional fashion brands to explore ways to speed up their production processes and offer similar products at lower prices.

## Workshop question

How can your brand incorporate nostalgic proclivities into consumers' day-to-day needs and lifestyles?

## Trend signals for Leisurewear Revolution

Trend score 4.7 out of 10, from popularity 55%, activity 79%, freshness 8%.

- Popularity: 55%
- Activity: 79%
- Freshness: 8%

## Examples of the Leisurewear Revolution trend

6 featured examples from May 17, 2016 to Apr 12, 2017.

- [Pastel Winter Sportswear](https://www.trendhunter.com/trends/new-10deep): The New 10.Deep Collection Makes Use of Faded Hues for a Modern Look (Category: Fashion)
  Implication: The sportswear industry can capitalize on the demand for fashionable and functional winter clothing by incorporating new designs, materials, and technologies.
- [Structured Ukrainian Streetwear](https://www.trendhunter.com/trends/ukrainian-streetwear): Syndicate's New Line Blends Modern Sportswear with Retro Classics (Category: Fashion)
  Implication: The fashion industry can take advantage of the trend of eclectic streetwear to create unique and innovative clothing lines.
- [Streetwear-Inspired Fast Fashions](https://www.trendhunter.com/trends/zara-streetwise): The ZARA Streetwise Line Takes Inspiration from Yeezy Season 3 (Category: Fashion)
  Implication: The fast fashion industry can explore disruptive innovation by replicating popular high-end designs, allowing them to offer affordable alternatives to consumers.
- [Co-Branded Designer Tracksuits](https://www.trendhunter.com/trends/vetements-tracksuits): These Reebok and Vetements Tracksuits Honor Popular Vintage Styles (Category: Fashion)
  Implication: Opportunities exist to create collaborative fashion products that offer stylish and comfortable clothing.
- [Modernized Men's Jumpsuits](https://www.trendhunter.com/trends/rabbithole-london): 'Rabbithole London' Revitalized Work-Inspired Designs and 1980s Looks (Category: Fashion)
  Implication: Opportunity to create unique styles that combine contemporary with work-inspired fashion.
- [Ergonomic Post-Workout Clothes](https://www.trendhunter.com/trends/postworkout-clothes): The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual (Category: Lifestyle)
  Implication: Opportunity to create functional and trendy post-workout wear for fitness enthusiasts.

## Recent trend clusters

- [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion)
- [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion)
- [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion)
- [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion)

## Trending in Fashion

- [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers)
- [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches)
- [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige)
- [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026)

All articles: [Fashion](https://www.trendhunter.com/fashion)
