# Legacy Merchandising Brands design spaces to educate consumers on company heritage. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 24, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/legacy-merchandising ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Legacy Merchandising trend? **Legacy Merchandising:** Going beyond immersive concepts, many brands have begun designing dedicated retail spaces in which consumers can learn about company heritage. A unique opportunity to showcase a brand's creation story, such educational spaces aim to inspire consumers to identify with the brand's journey, values and traditions. While these spaces aren't focused on serving as a point of purchase, they are an example of how tangible stories translate into human connection. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 8, 2015 to Jun 25, 2016 - Published: Nov 24, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Legacy Merchandising trend ### Brand Heritage Spaces Brands have begun designing dedicated retail spaces in which consumers can learn about company heritage. ### Immersive Experiences Retail spaces and pop-up shops are incorporating interactive elements to educate and communicate brand heritage and values. ### Upscale Branding Fast food brands and automobile dealerships are updating their branding to create an upscale experience for their customers. ## What the Legacy Merchandising trend means for industry ### For Retail Creating educational retail experiences and immersive pop-up shops. ### For Food and Beverage Modernizing the fast food experience and incorporating cafe-like atmospheres in car dealerships. ### For Automobiles Updating dealership experiences with upscale branding and design. ## Workshop question How can your brand combine consumer engagement with consumer education, through in-person marketing? Consider pop-ups shops, retail events and that of the like. ## Trend signals for Legacy Merchandising Trend score 5.3 out of 10, from popularity 70%, activity 80%, freshness 8%. - Popularity: 70% - Activity: 80% - Freshness: 8% ## Examples of the Legacy Merchandising trend 6 featured examples from Oct 8, 2015 to Jun 25, 2016. - [Narrative Supermarket Concepts](https://www.trendhunter.com/trends/meny-supermarket): The Meny Supermarket Tells the Story of Local Agriculture (Category: Lifestyle) Implication: Opportunities for grocery retailers to create interactive experiences that educate customers about local products. - [Modernized Fast Food Branding](https://www.trendhunter.com/trends/kfc-redesign): The KFC Redesign Contemporarily Reflects Its Iconic Heritage (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate modern typography and visual elements to refresh and revitalize branding strategies in the advertising and marketing industry. - [Retrospective Magazine Exhibits](https://www.trendhunter.com/trends/grazia): Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015 (Category: Pop Culture) Implication: The exhibition showcased fashion innovations, presenting potential disruptive innovation opportunities for businesses in the fashion industry. - [Sneaker Heritage Festival Venues](https://www.trendhunter.com/trends/nike-air-max-con): The Nike Air Max Con Hong Kong Event Shows the Shoe's History (Category: World) Implication: The rise of interactive exhibitions presents an opportunity for experiential marketing companies to create engaging brand experiences that leave a lasting impact. - [Car Dealership Cafes](https://www.trendhunter.com/trends/volvo-korea): This Volvo Korea Pop-Up Makes Car Shopping More Experiential (Category: Business) Implication: By integrating cafes or other experiential offerings, car dealerships can revolutionize the way customers shop for vehicles and elevate customer satisfaction. - [Gallery-Style Shoe Stores](https://www.trendhunter.com/trends/hall-of-fame-popup): The Hall of Fame Pop-Up Showcases adidas' Origins and Brand Heritage (Category: Fashion) Implication: Retailers can explore the concept of gallery-style shoe stores to enhance customer engagement and create memorable shopping experiences. ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Art & Design - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)