# Lawn Luxury Contemporary design moves from interior to the great outdoors. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 21, 2013, updated Feb 22, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lawn-luxury ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Lawn Luxury trend? **Lawn Luxury:** A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 8, 2012 to Jan 4, 2013 - Published: Feb 21, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Lawn Luxury trend ### Outdoor Design as an Extension of Interior Design Consumers are willing to put as much effort into the design of their outdoor property as they are in their interior, allowing for disruption opportunities in creating outdoor products that appeal to the same aesthetic as interior design. ### Nature-Inspired Furniture Incorporating nature in furniture design is becoming increasingly popular among consumers, creating opportunities for disruption through the creation of furniture that utilizes natural elements, such as grass. ### Luxurious Outdoor Furniture Consumers are willing to invest in luxurious outdoor furniture, such as the Igloo Apple Day Bed Lounger, creating disruption opportunities for businesses to create high-end outdoor furniture that is both functional and aesthetically pleasing. ## What the Lawn Luxury trend means for industry ### For Furniture The furniture industry can utilize trends in nature-inspired furniture and luxurious outdoor furniture to create products that appeal to consumer desires for visually appealing, high-quality furniture for outdoor spaces. ### For Design and Home Decor Design and home decor professionals can take advantage of the trend of outdoor design as an extension of interior design to offer services that incorporate both indoor and outdoor spaces into one cohesive design plan. ### For Landscaping and Outdoor Living Landscaping and outdoor living businesses can use the trend of outdoor design as an extension of interior design to incorporate high-end outdoor furniture and other outdoor products into their service offerings, increasing revenue streams and expanding their customer base. ## Trend signals for Lawn Luxury Trend score 4.2 out of 10, from popularity 56%, activity 62%, freshness 8%. - Popularity: 56% - Activity: 62% - Freshness: 8% ## Examples of the Lawn Luxury trend 5 featured examples from Jul 8, 2012 to Jan 4, 2013. - [Modernized Outdoor Furnishings](https://www.trendhunter.com/trends/duffy-london-for-encompass-furniture): Duffy London for Encompass Furniture is Playfully Sophisticated (Category: Art & Design) Implication: Opportunity for furniture designers to create modern and playful outdoor furniture collections. - [Star Wars Seats](https://www.trendhunter.com/trends/stormtrooper-lawn-chair): The Stormtrooper Lawn Chair is the Perfect Geek Relaxation Device (Category: Art & Design) Implication: Furniture makers can explore a new market by producing furniture that caters to specific fandoms and interests. - [Freestanding Bamboo Art](https://www.trendhunter.com/trends/kizuna-west-meets-east): Kizuna: West Meets East Showcases Stephen Talasnik and Tetsunoir Kawana (Category: Art & Design) Implication: Disruptive innovation opportunity for artists and sculptors to experiment with using bamboo as a primary material in their creations. - [Flora-Seated Furniture](https://www.trendhunter.com/trends/grassy-outdoor-furniture): The Elliot Gorham Lawn Chair Mixes Outdoor Living with Contemporary Design (Category: Art & Design) Implication: Potential for furniture manufacturers to explore new designs and materials that align with sustainable and nature-inspired trends. - [Fruit-Shaped Patio Furniture](https://www.trendhunter.com/trends/igloo-apple-day-bed-lounger): The Igloo Apple Day Bed Lounger Brings New Meaning to the 'Big Apple' (Category: Luxury) Implication: The outdoor furniture manufacturing industry can explore new design, material, and customization options to meet the demand for luxury, eco-friendly, and customizable outdoor furn… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)