# Extrava-Tech Rise of lavish tech devices for the luxury-loving consumer. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 30, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/lavish-tech-devices ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Extrava-Tech trend? **Extrava-Tech:** Recently, fashion designers have been proliferating the tech industry, offering designer cases and accessories for consumers' phones, tablets and laptops. Now, consumers can not only accent their gadgets with luxurious accessories, but they can also purchase the most lavishly expensive devices as well. Ranging from cameras and speakers to smartphones and mice, these ultra-luxurious gadgets appeal to consumers who are more than willing to break the bank for luxury in all its forms. ## At a Glance - Evidence: 5 featured examples - Articles from: May 16 to Nov 17, 2012 - Published: Dec 30, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Extrava-Tech trend ### Ultra-Luxurious Gadgets The trend of producing expensive, designer tech products appeals to luxury-loving consumers and highlights the importance of premium segmentation in the tech industry. ### Luxury Fashion-Tech Collaboration Fashion designers joining the tech industry offers new design perspectives and showcases opportunities to create high-end products that appeal to consumers willing to break the bank for luxury. ### Luxe Tech Accessories The trend of offering designer cases and accessories for tech devices highlights an opportunity for luxury labels to expand product lines to encompass tech accessories and electronics without sacrificing brand identity. ## What the Extrava-Tech trend means for industry ### For Luxury Goods Luxury fashion tech offers new design perspectives and shows how tech products are evolving to become luxury items within a broadening luxury goods market. ### For Consumer Electronics Ultra-expensive tech devices appeal to a niche market of consumers willing to pay a premium for luxury products, opening up market research opportunities for luxury tech products. ### For Premium Segment The trend of premium segmentation in the tech industry highlights opportunities to create the next level of extravagance for consumers to show off their wealth and luxury. ## Trend signals for Extrava-Tech Trend score 4.1 out of 10, from popularity 75%, activity 40%, freshness 8%. - Popularity: 75% - Activity: 40% - Freshness: 8% ## Examples of the Extrava-Tech trend 5 featured examples from May 16 to Nov 17, 2012. - [$50,000 Designer Cameras](https://www.trendhunter.com/trends/leica-m9-p-edition-hermes): The Leica M9-P Edition Hermès Series is Beautifully Handcrafted (Category: Tech) Implication: Luxury goods industry has an opportunity to collaborate with technology companies to create high-end products. - [Solid Gold Miniature Tablets](https://www.trendhunter.com/trends/gold-ipad-mini): Gold & Co.'s Solid Gold iPad Mini is the Next Level of Extravagance (Category: Luxury) Implication: Creating unique and customized gadgets for the luxury market with premium materials and designs. - [24 Karat Gold Smartphones](https://www.trendhunter.com/trends/gold-and-co): The Gold & Co. Golden iPhone 5 is Luxurious (Category: Tech) - [$3 Million Speakers](https://www.trendhunter.com/trends/hart-audios-dw-aural-pleasure-loudspeaker): The Hart Audio D&W Aural Pleasure Loudspeaker is Extravagant (Category: Tech) Implication: Producing luxury audio equipment to cater to affluent consumers with high standards. - [Sleek Metallic Luxury Mice](https://www.trendhunter.com/trends/intelligent-design-titanium-mouse): The Intelligent Design Titanium Mouse Mixes Modern Design and Function (Category: Tech) Implication: Disruptive innovation opportunity: Introduce luxury computer accessories to cater to the growing demand for functional yet stylish electronic devices. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)