# Lavender Zest The aromatic, floral herb is the star ingredient in a variety of new foods. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/lavender-zest ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Lavender Zest trend? **Lavender Zest:** Known for its natural, rich aroma and revered for its ability to be used in both sweet and savory dishes, lavender is making appearances in a variety of new menu items and recipes that celebrate its herbal elements. This progression speaks to the desire for more well-rounded flavor experiences that see the elevation of natural ingredients such as herbs and florals beyond decorative or seasoning purposes. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 6, 2016 to Mar 12, 2019 - Published: Jul 4, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lavender Zest trend ### Herbs and florals as impactful ingredients As the trend for well-rounded flavor experiences grows, ingredients like lavender, beetroot, and peppermint are becoming essential for food and drink companies to consider. ### Alternative non-dairy milks and creams More people are switching to a plant-based diet, driving the increase of nut-based milks and creams to offer a natural and healthful alternative to traditional dairy. ### Ayurvedic remedies for wellness Inspired by the three main Ayurvedic traditions and constitutions, products featuring unique ingredient combinations are hitting markets for a range of wellness solutions. ## What the Lavender Zest trend means for industry ### For Food and Beverage Innovative food and beverage products making use of natural ingredients like lavender, turmeric, and nut-based milks and creams are set to become essential for companies wishing to stay ahead in the market. ### For Beauty and Skincare Edible products combining Ayurvedic principles with organic, raw, dairy-free and herbal ingredients to boost wellness and promote healthy-looking skin are expected to grow in popularity. ### For Health and Wellness Companies making use of Ayurvedic traditional remedies alongside holistic approaches to wellness are set to gain traction as consumers seek simple solutions powered by natural ingredients. ## Workshop question What natural flavors can you help redefine by pushing through their conventional uses to inspire something truly original and experimental? ## Trend signals for Lavender Zest Trend score 3.3 out of 10, from popularity 47%, activity 45%, freshness 8%. - Popularity: 47% - Activity: 45% - Freshness: 8% ## Examples of the Lavender Zest trend 5 featured examples from Oct 6, 2016 to Mar 12, 2019. - [Lavender-Infused Desserts](https://www.trendhunter.com/trends/lavender-dessert): Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones. - [Lavender-Flavored Almond Beverages](https://www.trendhunter.com/trends/nondairy-drink): Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor (Category: Lifestyle) Implication: The plant-based milk industry can explore incorporating floral flavors and unique flavor combinations to attract consumers looking for alternative and refreshing options. - [Blended Nut Beverages](https://www.trendhunter.com/trends/coffee-so-good): With a Base of Cashews, 'Coffee So Good' Puts a Twist on Lattes and Coffee (Category: Lifestyle) Implication: Beverage companies can explore the market for blended nut beverages and non-dairy coffee alternatives. - [Dairy-Free Coconut Cream Desserts](https://www.trendhunter.com/trends/dairy-free-ice-cream-line): Jeni's Dairy-Free Ice Cream Line Has Comforting New Flavors (Category: Lifestyle) Implication: Opportunity for ice cream companies to expand their product offerings with dairy-free options. - [Beautifying Ayurvedic Truffles](https://www.trendhunter.com/trends/elements-truffles): Elements Truffles' Skin-Boosting Treats Feature Turmeric and More (Category: Lifestyle) Implication: Incorporating edible skincare treats into products can revolutionize the skincare industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)