# Latte Collagen Collagen-infused lattes and mixers help boost daily rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 29, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/latte-collagen ## Key Figures - Trend score: 4.8/10 - Evidence articles: 11 ## What is the Latte Collagen trend? **Latte Collagen:** Brands in the health space are aiming to enhance the benefits consumers receive from their daily rituals by offering collagen-boosted latte mixers and creamers. These items enhance users' health and appearance over time, while giving them the energy boost they receive from their coffees. ## The consumer insight behind the Latte Collagen trend Despite many people now working from home, people still have busy schedules to uphold--particularly people who are parents or caretakers. Maintaining health remains important to these individuals despite time constraints, and so they look for ways to integrate additional benefits and functions in their already-established rituals. ## At a Glance - Evidence: 11 featured examples - Articles from: Dec 12, 2018 to Mar 15, 2023 - Published: Oct 29, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Latte Collagen trend ### Collagen-boosted products Health brands are enhancing the benefits of daily rituals by offering consumers products infused with collagen. ### Functional superfoods Brands are creating products using a range of functional superfoods, each supporting different health and lifestyle needs. ### Instant wellness drinks There is a rise in demand for convenient, healthy, and instant wellness drinks to meet busy lifestyles. ## What the Latte Collagen trend means for industry ### For Food and beverage The food and beverage industry has recently prioritized functional ingredients in the production of new food products. ### For Beauty and wellness The beauty and wellness industry has seen an increase in products targeting health and beauty from the inside-out. ### For Supplements The supplement industry continues to grow, with an emphasis on natural ingredients and sustainability in manufacturing. ## Workshop question How can your brand enhance customers' daily routines? ## Trend signals for Latte Collagen Trend score 4.8 out of 10, from popularity 67%, activity 62%, freshness 15%. - Popularity: 67% - Activity: 62% - Freshness: 15% ## Examples of the Latte Collagen trend 11 featured examples from Dec 12, 2018 to Mar 15, 2023. - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte): Kroma Wellness' Beauty Matcha Boasts Antioxidants, Collagen, and More (Category: Lifestyle) Implication: The food and beverage industry can leverage matcha's growing popularity and numerous health benefits to create innovative beverages and food products that cater to wellness-orient… - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte): Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range (Category: Marketing) Implication: The food and beverage industry can take advantage of the trend of canned lattes and create their own versions with unique flavors and healthier, more nourishing ingredients. - [South Asian-Inspired Superfood Products](https://www.trendhunter.com/trends/green-latte): Kola's Super Green Latte Boasts Nutritious Ingredients (Category: Lifestyle) Implication: Opportunities for food and beverage companies to introduce South Asian-inspired superfood products. - [Functional Rose Matcha Lattes](https://www.trendhunter.com/trends/rose-matcha-superlatte): Clevr Blends Launches a Limited-Edition 'Rose Matcha SuperLatte' (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend towards functional and wellness-inspired products with innovative ingredient combinations and unique flavor offerings. - [Instant Collagen Lattes](https://www.trendhunter.com/trends/collagen-latte): Telos Foods' Collagen Coffee Lattes Support Mind-Body Wellness (Category: Lifestyle) Implication: Disruptive potential for the food and beverage industry with collagen coffee lattes that cater to health-conscious consumers. - [Collagen-Enhanced Coffee Beverages](https://www.trendhunter.com/trends/iconic-protein): Iconic Protein Makes Mocha, Dark Roast & Salted Caramel Flavors (Category: Lifestyle) Implication: Opportunity for established and new beverage companies to cater to the expanding market for functional, ready-to-drink coffee products with added collagen and other functional ing… - [Anti-Inflammatory Latte Powders](https://www.trendhunter.com/trends/the-harvest-table): The Harvest Table's Collagen Turmeric Latte Mix is Nourishing (Category: Lifestyle) Implication: The health and wellness industry can integrate this trend by developing more products that focus on preventative health benefits. - [Bone Broth Collagen Lattes](https://www.trendhunter.com/trends/bone-broth-collagen): Vital Proteins Offers a 'Madagascar Vanilla Collagen Latte' Supplement (Category: Lifestyle) Implication: Opportunity for creating innovative and convenient supplement products for consumers - [Matcha Collagen Supplements](https://www.trendhunter.com/trends/daily-collagen-matcha-latte-peptides): Great Lakes Wellness Daily Collagen Matcha Latte Peptides is Tasty (Category: Lifestyle) Implication: The supplements industry can create products that cater to consumers looking for both collagen and matcha health benefits. - [Collagen-Enriched Instant Creamers](https://www.trendhunter.com/trends/instant-creamer): Bare Bones' SuperPowder Creamer Shares the Benefit of Collagen (Category: Lifestyle) Implication: Food and beverage companies can develop collagen-enriched creamers to meet the growing demand for healthy and functional beverage options. - [Lifestyle-Focused Collagen Products](https://www.trendhunter.com/trends/grass-fed-collagen): The Garden of Life Grass Fed Collagen Line is Being Expanded (Category: Marketing) Implication: The expanding collagen supplement market presents opportunities for businesses to innovate and offer new products and services that cater to consumers' health and wellness needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)