# Latinx Lifestyle Major brands acknowledge the complexities of Latinx life in the United States. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Sep 16, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/latinx-lifestyle ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Latinx Lifestyle trend? **Latinx Lifestyle:** As major brands look to position themselves as allies for Latinx (the gender-neutral pronoun for those of Latin American identification) consumers in the US, their ads aim to show a nuanced understanding of the complex experiences had by this group. By leaning into moments that are specific to the Latinx experience in the US, these brands are able to make members of this group feel heard. ## The consumer insight behind the Latinx Lifestyle trend In today's political and social climates, misrepresentation of and hatred towards minority groups are more frequently expressed. The modern North American consumer understands these issues, and expects that brands offer up positive and nuanced perspectives that better speak to the reality of their day-to-day lives. The end result is enhanced trust and more valuable brand loyalty that empowers and educates customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 9 to Sep 10, 2019 - Published: Sep 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Themes within the Latinx Lifestyle trend ### Nuanced Representation in Ads Major brands are acknowledging the complexities of diverse cultures and offering more nuanced representation in their ads to enhance trust and brand loyalty. ### Multicultural Ad Campaigns Many brands are tailoring their ad campaigns to appeal to diverse demographics, recognizing the value of inclusivity and representation in reaching a broader audience. ### Bilingual Branding Brands are recognizing the importance of bilingual communication to connect with a multicultural audience, utilizing language diversity in their marketing efforts to promote inclusivity and empower a diverse group of consumers. ## What the Latinx Lifestyle trend means for industry ### For Advertising and Marketing The advertising and marketing industry should recognize and embrace nuance and inclusivity when creating and executing campaigns to better represent and connect with diverse cultures. ### For Hospitality and Entertainment Brands in the hospitality and entertainment industry can benefit from multicultural ad campaigns and bilingual branding efforts to attract and better serve a diverse customer base. ### For Telecommunications and Technology Telecommunications and technology companies recognizing the importance of bilingual communication and representation in their products and services will be better equipped to reach and serve multicultural consumers. ## Workshop question How can your brand better connect with the Latinx consumer? ## Trend signals for Latinx Lifestyle Trend score 2.8 out of 10, from popularity 57%, activity 18%, freshness 9%. - Popularity: 57% - Activity: 18% - Freshness: 9% ## Examples of the Latinx Lifestyle trend 4 featured examples from Sep 9 to Sep 10, 2019. - [Multicultural Diner Ads](https://www.trendhunter.com/trends/Dennys-campaign): This New Denny's Campaign Aims to Appeal to Black and Latinx Consumers (Category: Marketing) Implication: Disruptive innovation opportunity: Utilize data-driven insights and cultural nuances to develop inclusive advertising campaigns that resonate with diverse customer segments, drivi… - [Spanish Hockey Broadcasts](https://www.trendhunter.com/trends/chicago-blackhawks): The Chicago Blackhawks Joined with Univision to Broaden Its Fan Base (Category: Business) Implication: Opportunity for broadcasting companies to expand their offerings by providing Spanish-language coverage of sports events. - [Empowering Multicultural Ads](https://www.trendhunter.com/trends/more-than-one-voice): Xfinity's 'More than one voice' Ad Promotes its Bilingual Remote (Category: Marketing) Implication: Opportunity for telecommunication companies to create products and services geared towards multicultural and multilingual consumers. - [Family-Focused Fast Food Ads](https://www.trendhunter.com/trends/uncle-roberto): ALMA's 'Uncle Roberto' Spot Highlights Intergenerational Relations (Category: Marketing) Implication: Fast food chains can leverage intergenerational messaging and cultural representation to enhance brand storytelling and appeal to a wider consumer base. ## Recent trend clusters - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Marketing - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) All articles: [Marketing](https://www.trendhunter.com/marketing)