# Latin Libation Traditionally Latin flavors influence global taste preferences. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/latin-libation ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Latin Libation trend? **Latin Libation:** A number of large-scale events have spotlighted Latin America in recent years, causing the influence of traditional Latin flavors to spread globally. Seen incorporated into a variety of hot and cold beverages, spicy flavors hailing from Latin America, such as horchata and tamarind, infuse traditional refreshments with a flavor profile that speaks to the experiential taste preferences of the modern global palate. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 2, 2015 to Nov 2, 2016 - Published: Oct 27, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Latin Libation trend ### Latin American Flavors Traditional flavors from Latin America are spreading globally, influencing the taste preferences of modern consumers. ### Hybrid Beverages Combining two distinct beverage concepts into one hybrid drink creates innovative and unique flavor profiles for consumers. ### Global Drink Inspiration Drinks inspired by countries and regions around the world offer consumers a chance to try new and unusual flavors while catering to the growing demand for global cuisine. ## What the Latin Libation trend means for industry ### For Beverage Industry Innovation and experimentation with new, unique, and global flavors and concepts can help companies stay relevant and competitive in the beverage industry. ### For Alcohol Sector Creating crossover drinks and experimenting with flavor combinations can attract consumers looking for unique and exciting drinks in the alcohol sector. ### For Hospitality Industry Offering Latin American-inspired drinks and fusion beverages can appeal to adventurous customers and add a unique twist to cocktail menus in the hospitality industry. ## Workshop question As your target consumer's interests expand, what can your brand do to adapt? ## Trend signals for Latin Libation Trend score 3.5 out of 10, from popularity 47%, activity 49%, freshness 8%. - Popularity: 47% - Activity: 49% - Freshness: 8% ## Examples of the Latin Libation trend 6 featured examples from Jul 2, 2015 to Nov 2, 2016. - [Boozy Mexican-Style Juices](https://www.trendhunter.com/trends/zumbida): MillerCoors New Zumbida Drinks are Inspired by Aguas Frescas (Category: Lifestyle) Implication: The alcoholic beverage industry can capitalize on the trend of creating alcoholic versions of traditional non-alcoholic drinks like aguas frescas. - [Organic Horchata Drinks](https://www.trendhunter.com/trends/organic-horchata): This Naturally Sweet Beverage is Made from Nutritious Tingernuts (Category: Lifestyle) Implication: The production of organic horchata drinks highlights the potential for growth and innovation within the organic beverage industry. - [Boozy Mexican-Inspired Sodas](https://www.trendhunter.com/trends/hard-soda): This Hard Soda is Is Designed to Taste Like Freshly Pressed Juice (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing new and innovative alcoholic drink options to cater to diverse consumer preferences. - [Hybrid Mojito Margaritas](https://www.trendhunter.com/trends/mojito-margarita): This Cocktail Recipe Brings Together Fresh Herbs and Citrus Flavors (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative ready-to-drink hybrid beverages that cater to consumers looking for fresh and unique flavor profiles. - [Salty-Sweet Lattes](https://www.trendhunter.com/trends/coffee-with-salt): Shreebs' 'Salted Dulse' is Prepared by Mixing Spices and Coffee with Salt (Category: Lifestyle) Implication: Innovating with flavors and ingredients to create unique coffee beverages. - [Latin Tequila Cocktails](https://www.trendhunter.com/trends/tequila-cocktails): These S'Quiela Flavored Malt Beverages Boast a Tequila Taste (Category: Lifestyle) Implication: The introduction of flavored malt beverages and ready-to-drink cocktails creates a disruptive opportunity for innovation and growth within the beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)