# Latex Boom The luxury fashion industry is embracing latex as a primary material in new collections. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 29, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/latex-boom ## Key Figures - Trend score: 6.2/10 - Evidence articles: 4 ## What is the Latex Boom trend? **Latex Boom:** Brands in luxury fashion are increasingly experimenting with latex, which is giving an edge to their bespoke collections. The popularity of the material can be traced to its association with rebellion, deviance, and fetish, as well as to the sustainability in harvesting natural latex. ## The consumer insight behind the Latex Boom trend Millennial and Gen Z consumers have always placed a strong emphasis on their appearances and a big reason for that is their continuous presence and dependence on social media platforms. As a result, many are on the lookout for aesthetic-forward pieces and experiences that can help them feel not only more confident in their self-expression but also more interesting in the eyes of their peers and followers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29 to Dec 29, 2020 - Published: Dec 29, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Latex Boom trend ### Latex Fashion Luxury fashion brands are experimenting with latex as a primary material in their collections, offering opportunities for bespoke designs and sustainable harvesting. ### Social Media Influence Millennial and Gen Z consumers are seeking aesthetic-forward pieces and experiences to express their individuality and gain recognition on social media. ### Wearable Floatation Devices The fashion industry and artists are designing inflatable clothing and accessories that can be used for sun protection or to provide flotation while swimming or floating on the water. ## What the Latex Boom trend means for industry ### For Luxury Fashion Luxury fashion brands can experiment with unusual materials and bespoke designs to create unique and sustainable collections. ### For Social Media Marketing Marketing professionals can target millennial and Gen Z consumers with content that highlights aesthetic-forward pieces and experiences that can be used to express their individuality and gain recognition on social media. ### For Outdoor Sports and Recreation Outdoor activity brands can explore inflatable and wearable designs to provide innovative sun protection and flotation options for customers. ## Workshop question How can your brand boost the confidence of your consumers? ## Trend signals for Latex Boom Trend score 6.2 out of 10, from popularity 83%, activity 93%, freshness 9%. - Popularity: 83% - Activity: 93% - Freshness: 9% ## Examples of the Latex Boom trend 4 featured examples from Jan 29 to Dec 29, 2020. - [Inflatable Floating Suits](https://www.trendhunter.com/trends/floating-suit): SiiGii's Suit Lets Wearers Float and Stay Protected from the Sun (Category: Unique) Implication: Companies in the outdoor recreation industry can innovate by incorporating inflatable, sun-protective materials and technologies for their product lines. - [Provocative Latex Fashion Lines](https://www.trendhunter.com/trends/latex-fashion-line): Zorenko London Boasts Both Women's and Men's Collections (Category: Fashion) Implication: The fashion industry can experiment with new materials and designs to offer bold and daring fashion consumers more provocative and sensual options. - [Chromatic Natural Latex Fashion](https://www.trendhunter.com/trends/natural-latex-fashion): Dead Lotus Couture's Retro Womenswear Range is Bound to Turn Heads (Category: Art & Design) Implication: The 'Operio' collection by Dead Lotus Couture opens up new opportunities for the apparel manufacturing industry to incorporate natural latex into their designs, catering to the de… - [Viral Inflatable Trouser Pre-Orders](https://www.trendhunter.com/trends/inflatable-trouser): Harikrishnan Garnered Global Attention with His Airy Trousers (Category: Fashion) Implication: As the fashion industry continues to evolve, designers and companies may look to the rising trend of inflatable fashion, such as Harikrishnan's Inflatable Trousers, to create new… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)