# Landmark Engagement Brands use digital campaigns on landmarks to enhance engagement. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 10, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/landmark-engagement ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Landmark Engagement trend? **Landmark Engagement:** The use of man-made landmarks in digital promotions is on the rise, with brands incorporating modern technology with campaigns that encourage interactivity. These promotions enhance engagement and draw in Gen Z and Millennial demographics due to their aesthetic and social-focused digital habits. ## The consumer insight behind the Landmark Engagement trend Millennial and Gen Z consumers spend a lot of their time sharing content on social media, and brands have viewed this as an opportunity to re-structure or design their businesses in a way that's more "shareable." When it comes to their social media habits, these consumers are motivated by three things--humor, aesthetics, and/or experience. Brands that are able to combine those factors in their campaigns, experiences, or products are most appealing to younger demographics. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 24, 2018 to Jul 4, 2019 - Published: Jul 10, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Landmark Engagement trend ### Interactive Landmark Campaigns The incorporation of modern technology and interactivity with man-made landmarks to create entertaining, augmented versions of landmarks that promote a memorable and personalized experience for visitors. ### AR Landmarker Lenses The development of augmented reality technology to bring famous landmarks to life and enhance their appeal as tourist destinations while also creating dynamic, interactive marketing campaigns for businesses. ### Social Media-Shareable Experiences The restructuring and designing of businesses to be more shareable on social media platforms, with a focus on creating campaigns, experiences, or products that appeal to younger demographics through humor, aesthetics, and/or experience. ## What the Landmark Engagement trend means for industry ### For Tourism The use of interactive landmark campaigns and AR landmarker lenses to enhance the appeal of tourist destinations and offer a memorable and personalized experience for visitors. ### For Advertising The incorporation of modern technology with campaigns and experiences to create dynamic, interactive marketing strategies that promote increased engagement and ensure high impact upfront consumer engagements. ### For Social Media The focus on creating social media-shareable experiences in the design and structure of businesses, campaigns and products to appeal to the social media habits of younger demographics. ## Workshop question Conceptualize a campaign for your brand that would include a landmark. ## Trend signals for Landmark Engagement Trend score 3.7 out of 10, from popularity 54%, activity 47%, freshness 8%. - Popularity: 54% - Activity: 47% - Freshness: 8% ## Examples of the Landmark Engagement trend 4 featured examples from Dec 24, 2018 to Jul 4, 2019. - [Sci-Fi Stadium Lenses](https://www.trendhunter.com/trends/stranger-things-lens): The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens (Category: Marketing) Implication: Innovative applications of augmented reality technology could enhance fan experiences at sporting events and entertainment venues. - [Animated Landmark Lenses](https://www.trendhunter.com/trends/nyc-statue-of-liberty): Snapchat's Landmarker Brings the NYC Statue of Liberty to Life (Category: World) Implication: The tourism and travel industry can leverage augmented reality technology to create immersive and interactive experiences for visitors, enhancing their enjoyment and engagement. - [Landmark-Augmenting Social Lenses](https://www.trendhunter.com/trends/ar-lens): Snapchat's Festive AR Lens Helps Users Virtually Restore Big Ben (Category: World) Implication: Using augmented reality to offer virtual travel experiences can provide opportunities for the tourism industry to attract and engage with visitors, even when physical access to ce… - [Light-Up Landmark Ads](https://www.trendhunter.com/trends/kitchenaids-stand-mixer): KitchenAid’s Stand Mixer Billboards Changed Color to Match the CN Tower (Category: Marketing) Implication: The advertising industry can explore innovative ways to personalize and enhance the outdoor advertising experience for brands and consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)