# Laidback Bridal No frills fashions and ceremonies suggest a shift from high pressure formalities. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/laidback-bridal ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Laidback Bridal trend? **Laidback Bridal:** As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 29, 2017 to Feb 7, 2018 - Published: Feb 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Laidback Bridal trend ### Shift towards authentic weddings Consumers prefer no-frills services and fashions that reflect their personality and lifestyle choices. ### Edible Bouquets Unconventional edible bouquets, such as donut bouquets, are becoming trendy among relaxed married couples-to-be. ### Sensible Wedding Sneakers The Keds x Kate Spade New York Wedding Collection features dressed-up designer sneakers for brides who prefer comfort on their special day. ## What the Laidback Bridal trend means for industry ### For Wedding industry The shift towards authenticity, unconventional bouquets, and sensible accessories can disrupt the wedding industry by catering to more relaxed and individualistic preferences. ### For Apparel industry The fusion of traditional elegance with streetwear or comfort-based designs present opportunities for unique and disruptive innovation in the apparel industry. ### For Food industry Edible bouquets can be a new avenue for food industry innovation, capitalizing on the trend of unconventional choices amid celebrations. ## Workshop question How can your brand better accommodate customers looking to take a less rigid approach to the rituals that your product enables? ## Trend signals for Laidback Bridal Trend score 4.9 out of 10, from popularity 76%, activity 64%, freshness 8%. - Popularity: 76% - Activity: 64% - Freshness: 8% ## Examples of the Laidback Bridal trend 5 featured examples from Jun 29, 2017 to Feb 7, 2018. - [Dressed-Up Wedding Sneakers](https://www.trendhunter.com/trends/wedding-sneakers): Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort (Category: Fashion) Implication: The introduction of dressed-up wedding sneakers creates new market potential for retailers specializing in wedding accessories and footwear. - [Fast Food Weddings](https://www.trendhunter.com/trends/taco-bell-wedding): The New Taco Bell Wedding Packages are a Delicious Way to Tie the Knot (Category: Lifestyle) Implication: Fast food chains can expand their revenue streams by offering wedding packages and branded merchandise. - [Luxe Bridal Tracksuits](https://www.trendhunter.com/trends/bridal-tracksuit): Vetements' Take on the Bridal Gown Fuses Streetwear with Elegance (Category: Luxury) Implication: Disruptive innovation opportunity: Redefining bridal fashion by challenging traditional concepts and offering unconventional alternatives. - [Sleepwear-Inspired Bridal Dresses](https://www.trendhunter.com/trends/sleeper-bridal-collection): 'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns (Category: Lifestyle) Implication: There is potential for more clothing brands to create sleepwear-inspired pieces that can be worn both in and out of the bedroom. - [Donut Bridal Bouquets](https://www.trendhunter.com/trends/bouquet-made-of-donuts): This Wedding in Sydney, Australia Featured a Bouquet Made of Donuts (Category: Lifestyle) Implication: Florists can explore using unusual materials, like food, to create striking and unique wedding arrangements that cater to an adventurous clientele. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)