# Lab-Grown Sustainability Lab-grown meat, or imitation meat, offers cruelty-free alternatives. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/labgrown-sustainability ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Lab-Grown Sustainability trend? **Lab-Grown Sustainability:** The practice of growing meat, or meat-like products in labs has taken hold in the food industry, and is becoming increasingly commonplace as consumers seek to adopt ethical purchasing habits in varied aspects of their lives. The influx of lab-grown meats is evidence that finding solutions to issues both local and global can be worth the sacrifice of more convenient practices, that tend to be harmful in the long term. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 16, 2017 to Jun 22, 2019 - Published: Jan 18, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Lab-Grown Sustainability trend ### Lab-Grown Meats The trend of lab-grown meat products is creating alternatives to traditional animal-based products. ### Bioengineering New techniques in bioengineering are making it possible to create more sustainable and ethical products. ### Cruelty-Free Products Consumers are increasingly interested in purchasing cruelty-free products that eliminate animal suffering. ## What the Lab-Grown Sustainability trend means for industry ### For Food Industry The food industry is being revolutionized by the trend toward lab-grown meat products. ### For Fashion Industry The fashion industry is taking notice of bioengineered solutions that are replacing animal-based textiles. ### For Pet Industry The pet industry is exploring the potential of lab-grown meat products that eliminate animal suffering. ## Workshop question How can your brand adapt innovative practices that prioritize ethical production and purchasing? ## Trend signals for Lab-Grown Sustainability Trend score 2.8 out of 10, from popularity 48%, activity 28%, freshness 8%. - Popularity: 48% - Activity: 28% - Freshness: 8% ## Examples of the Lab-Grown Sustainability trend 6 featured examples from Mar 16, 2017 to Jun 22, 2019. - [Lab-Grown Salmon Meats](https://www.trendhunter.com/trends/lab-grown-fish): Wild Type Recently Debuted Its First Pound of Lab-Grown Fish (Category: Eco) Implication: The lab-grown meat and cell-based seafood industries have the potential to disrupt traditional food production and provide a more sustainable and ethical option for consumers. - [Sustainable Lab-Grown Poultry](https://www.trendhunter.com/trends/memphis-meats): The Memphis Meats Lab-Grown Chicken was Unveiled in Two Dishes (Category: Eco) Implication: Lab-grown meats have the potential to revolutionize the food and beverage industry by offering a more sustainable and ethical protein source. - [Lab-Grown Pet Meals](https://www.trendhunter.com/trends/cruelty-free-meat): Bond Pets is Exploring the Future of Cultured, Cruelty-Free Meat for Pets (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Transforming the traditional pet food industry by introducing lab-grown, cruelty-free meat as a viable and sustainable option for pet nutrition. - [Lab-Grown Leather Products](https://www.trendhunter.com/trends/modern-meadow): 'Modern Meadow' Sells Bioengineered Leather Clothing and Textiles (Category: Eco) Implication: The lab-grown leather and bioengineered textiles trend presents an opportunity for the fashion industry to create sustainable and ethically-produced clothing and accessories. - [Lab-Grown Fish Meats](https://www.trendhunter.com/trends/cultured-meats): Finless Foods is Making Cultured Meats from Fish Stem Cells (Category: Eco) Implication: Disruptive innovation opportunity for companies developing eco-friendly solutions for the food industry. - [Lab-Grown Leather-Bound Books](https://www.trendhunter.com/trends/leather-bound-book): Paul Shapiro's 'Clean Meat' Boasts a Cruelty-Free Leather Cover (Category: Eco) Implication: The meat industry has an opportunity to embrace clean and cruelty-free meat production methods to cater to the growing demand for sustainable and ethical alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)