# Konjac Skincare Brands tap into the konjac root for skincare products. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 27, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/konjac-skincare ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Konjac Skincare trend? **Konjac Skincare:** Konjac root, an ingredient native to Japan, is said to boast natural moisturizing properties that penetrate the first layer of the epidermis to promote hydration and elasticity. Brands in the cosmetic space are now leveraging the ingredient in various skincare products. ## The consumer insight behind the Konjac Skincare trend Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 11, 2019 to Nov 23, 2020 - Published: May 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Konjac Skincare trend ### Natural ingredients in skincare Consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful, thus, consumers will flock to brands that highlight their natural ingredients. ### Multi-functional skincare products Consumers are seeking out skincare products that can multitask and do more than one thing, like balancing pH levels, restoring the natural microbiome, and nourishing the lips. ### CBD-infused skincare products With the many touted benefits of CBD-infused products, there is a growing trend of beauty and skincare companies including CBD in their lineups. ## What the Konjac Skincare trend means for industry ### For Beauty and cosmetics The beauty and cosmetics industry is constantly evolving and requires businesses to stay up to date with consumer demand and preferences for natural ingredients, multi-functional products and innovative ingredients like CBD. ### For Personal care In the personal care industry, there is a trend towards balancing pH levels and using prebiotics to support the skin's natural microbiome, and including natural ingredients in grooming products. ### For Wellness and health As CBD becomes more popular, the wellness and health industry can seize the opportunity to include CBD-infused products in their offerings, such as balms and lotions with CBD benefits for reducing inflammation and treating a range of ailments, including psoriasis and eczema. ## Workshop question How can your brand use natural ingredients to appeal to consumers? ## Trend signals for Konjac Skincare Trend score 2.8 out of 10, from popularity 43%, activity 33%, freshness 10%. - Popularity: 43% - Activity: 33% - Freshness: 10% ## Examples of the Konjac Skincare trend 4 featured examples from Mar 11, 2019 to Nov 23, 2020. - [Prebiotic Intimate Skincare](https://www.trendhunter.com/trends/prebiotic-intimate-skincare): TWO L(I)PS' Microbiome-Friendly Range Can Be Used on the Face and Body (Category: Fashion) Implication: The beauty and personal care industry can take advantage of the growing trend of prebiotic and intimate skincare. - [Hyaluronic Acid Lip Balms](https://www.trendhunter.com/trends/hydrating-lip-balm): The Kosasport LipFuel Heals, Protects and Energizes with a Minty Scent (Category: Fashion) Implication: Skincare industry could explore the integration of hyaluronic acid and other active ingredients into lip balms and other beauty products. - [pH-Balancing Skin Sponges](https://www.trendhunter.com/trends/bamboo-charcoal-sponge): The Orijin Bamboo Charcoal Sponge Gently Buffs Away Impurities (Category: Lifestyle) Implication: The skincare industry can explore pH-balancing products and incorporate bamboo charcoal into their offerings. - [Extra-Strength CBD Balms](https://www.trendhunter.com/trends/kosas-cbd-balm): Kosas' LipFuel Extra Strength Soothes with Full-Spectrum Cannabis Extract (Category: Fashion) Implication: Innovative CBD-infused skincare products are reshaping the industry by offering new solutions for various skin concerns and conditions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)