# Kombucha-Infused Kombucha is infused into food items and sauces. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kombuchainfused ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Kombucha-Infused trend? **Kombucha-Infused:** Brands in the food industry are taking note of the popularity of the beverage kombucha and infusing it into snacks and sauces. These infusions add flavor, while also ensuring that their products are elevated with the nutritious boost that kombucha offers. ## The consumer insight behind the Kombucha-Infused trend Consumers appreciate crossover products because they function as a transition from a favored item, into something new with familiar elements. For most individuals, there's more appeal to novelty products when they're offered alongside elements that aren't new to them. In this case, the merging of kombucha and food products functions as an ideal transition for both the brand and the consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 16 to Oct 17, 2019 - Published: Oct 21, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Kombucha-Infused trend ### Kombucha Infusions Brands in the food industry are infusing the flavor and nutritious boost of kombucha into snacks, condiments, and candies for crossover appeal. ### Live Cultures Products with live cultures, such as kombucha-infused muesli mixes and chewy SCOBY candies, are offering consumers unique and beneficial gut-nourishing options. ### Vinegar Replacement Stinging Kombucha hot sauce showcases a trend of using kombucha as a replacement for vinegar in condiments and dressings, offering an alternative source of probiotics. ## What the Kombucha-Infused trend means for industry ### For Food & Beverage Brands in the food industry are incorporating kombucha into their products to offer consumers healthier and unique options. ### For Health & Wellness Products with live cultures and gut-nourishing benefits are appealing to the health-conscious market and showcasing a trend toward functional foods. ### For Sustainability Using organic and locally-sourced ingredients in kombucha products, such as Stinging Kombucha's hot sauce, taps into the sustainable and eco-friendly movement in the food industry. ## Workshop question How could your brand create novelty products or services with elements familiar to consumers? ## Trend signals for Kombucha-Infused Trend score 2.0 out of 10, from popularity 27%, activity 24%, freshness 9%. - Popularity: 27% - Activity: 24% - Freshness: 9% ## Examples of the Kombucha-Infused trend 4 featured examples from Oct 16 to Oct 17, 2019. - [Chewy Kombucha Candies](https://www.trendhunter.com/trends/cultured-candy): Eva's Cultured Candy Makes Snacks from the Culture That Ferments Kombucha (Category: Lifestyle) Implication: Incorporating probiotics into candy production can revolutionize the candy manufacturing industry by tapping into the growing demand for gut-friendly snacks. - [Kombucha-Infused Barbecue Sauces](https://www.trendhunter.com/trends/barbecue-sauce): JuneShine's Booch-BQ is Flavored with Green Tea Kombucha & Honey (Category: Lifestyle) Implication: The food and beverage industry can further explore the use of kombucha and other fermented beverages to create unique and flavorful products. - [Kombucha-Infused Muesli Mixes](https://www.trendhunter.com/trends/muesli): Vogel's Café-Style Kombucha-Infused Muesli is Full of Live Cultures (Category: Lifestyle) Implication: Exploring the potential of incorporating kombucha into various food and beverage products. - [Kombucha-Based Hot Sauces](https://www.trendhunter.com/trends/stinging-kombucha): Stinging Kombucha's Hot Sauce Replaces Vinegar with Kombucha (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the creation of unique, health-focused food and beverage products that incorporate fermented ingredients and probiotics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)