# Kombucha Whimsy New kombucha brands take packaging cues from the world of craft beer. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kombucha-whimsy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Kombucha Whimsy trend? **Kombucha Whimsy:** As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This progression highlights the propensity toward branding small batch food and beverage products with a view to the world of creative industry with packaging designs that ooze originality and charm. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 24, 2018 to Apr 16, 2019 - Published: May 29, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Kombucha Whimsy trend ### Whimsical Art-Driven Packaging New kombucha brands are taking inspiration from craft beer and implementing a creative approach to small batch food and beverage products with whimsical, art-driven bottle designs. ### Alternative Wellness Beverages Fix8 kombucha and other alternative wellness beverages are providing functional and healthy alternatives for consumers looking to make healthier beverage choices. ### Portable and Shelf-Stable Cans Revive Kombucha and other beverage brands are utilizing portable and shelf-stable cans to provide probiotic-rich beverages that can be taken on-the-go and attract soda lovers who are looking to make healthier choices that still feel familiar. ## What the Kombucha Whimsy trend means for industry ### For Craft Beer Industry The craft beer industry can reference the whimsical art-driven packaging trend found in new kombucha brands to market their beer products in a creative and unique way. ### For Wellness Industry The wellness industry can leverage the alternative wellness beverages trend to introduce new products and position them as functional and healthy to appeal to consumers seeking out healthier beverage and snack options. ### For Portable Beverage Industry The portable beverage industry can reference portable and shelf-stable cans to create products that can be easily taken on-the-go and appeal to consumers who want to make healthier and more convenient beverage choices. ## Workshop question What habits of small batch food and beverage brands can you look to for branding inspiration that champions authenticity? ## Trend signals for Kombucha Whimsy Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%. - Popularity: 55% - Activity: 43% - Freshness: 8% ## Examples of the Kombucha Whimsy trend 5 featured examples from Aug 24, 2018 to Apr 16, 2019. - [Wellness-Promoting Kombucha Packaging](https://www.trendhunter.com/trends/fix8-kombucha): The Fix8 Kombucha Has Branding by the B&B Studio (Category: Lifestyle) Implication: Opportunity exists to develop healthier and more natural alternative beverages in the food and beverage industry, especially for consumers who prioritize wellness. - [Premium Polish Kombuchas](https://www.trendhunter.com/trends/brothers-sisters-kombucha): The Brothers & Sisters Kombucha Comes in Three Flavor Options (Category: Lifestyle) Implication: Disruptive innovation opportunities in developing premium kombuchas and expanding flavor options in the beverage sector. - [Spiked Kombucha Cocktails](https://www.trendhunter.com/trends/willies-superbrew): Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One (Category: Lifestyle) Implication: Alcoholic beverage manufacturers seeking to cater to the changing millennial consumer preferences with healthier, flavorful, and hybridized drinks. - [40-Ounce Kombucha Bottles](https://www.trendhunter.com/trends/largeformat-bottles): Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles (Category: Lifestyle) Implication: The beverage industry can incorporate the trend of large-format packaging and non-alcoholic options with bold flavors like kombucha to capitalize on the sharing and health-conscio… - [Shelf-Stable Kombucha Cans](https://www.trendhunter.com/trends/kombucha-can): Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda (Category: Lifestyle) Implication: Innovation opportunity for beverage manufacturers to develop new products and processes to introduce shelf-stable versions of their products to cater to consumers' on-the-go lifes… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)