# Kombucha Diffusion Hybridized takes on kombucha make the beverage more accessible. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 10, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kombucha-diffusion ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Kombucha Diffusion trend? **Kombucha Diffusion:** As consumers who may consider themselves adjacent to the new culture of wellness and self-care get familiar with the benefits of fermentation, experimental takes on kombucha are emerging in order to both explore new flavor combinations and expand on its healthful aspects. This shift demonstrates the interest in exploring new health-driven products hybridized with more familiar flavors and ingredients. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 19, 2016 to Jan 11, 2018 - Published: Jul 10, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Kombucha Diffusion trend ### Hybridized Flavors Consumers are interested in trying new health-driven products hybridized with more familiar flavors and ingredients. ### New Craft Brews The convergence of health culture and global beer culture has given rise to beer-inspired kombucha beverages and other unique hybrids. ### Activated Charcoal Activated charcoal is revered for its powerfully detoxifying properties, as well as the visual appeal it adds to beverages. ## What the Kombucha Diffusion trend means for industry ### For Food and Beverage The food and beverage industry can experiment with hybridized products and activated charcoal as a key ingredient in creating new products. ### For Alcohol Alcohol industry professionals can experiment with alcoholic kombucha tonics and other kombucha-beverage hybrids. ### For Wellness The wellness industry can capitalize on consumers' interest in kombucha's health benefits and explore new ways to incorporate it into products. ## Workshop question What familiar experiences can you incorporate into more cutting edge products or services in order to engage customers uneasy about trying new things? ## Trend signals for Kombucha Diffusion Trend score 2.9 out of 10, from popularity 43%, activity 37%, freshness 8%. - Popularity: 43% - Activity: 37% - Freshness: 8% ## Examples of the Kombucha Diffusion trend 6 featured examples from Oct 19, 2016 to Jan 11, 2018. - [Cannabis Kombucha Brands](https://www.trendhunter.com/trends/cannabis-kombucha): Junup Cannabis Kombucha is Produced and Sold in Oregon (Category: Lifestyle) Implication: Exploring how cannabis-infused kombucha can disrupt the traditional beverage industry and spark new product innovations. - [Alcoholic Kombucha Tonics](https://www.trendhunter.com/trends/kombucha-beverages): Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew (Category: Lifestyle) Implication: Artisanal kombucha beverages such as Wild Tonic 5.6% ABV Jun Kombucha have the potential to disrupt the craft brew industry by offering unique and health-conscious alternatives to… - [Coffee Kombucha Hybrids](https://www.trendhunter.com/trends/coffee-and-kombucha): Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha' (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to develop and market coffee kombucha hybrids, tapping into the growing health-conscious consumer base. - [Ombre Kombucha Beverages](https://www.trendhunter.com/trends/vams-culture): Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage (Category: Lifestyle) Implication: A market segment that can continue to innovate and differentiate their product offerings. - [Beer-Kombucha Hybrids](https://www.trendhunter.com/trends/beer-beverage): Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha' (Category: Lifestyle) Implication: Craft breweries can capitalize on the beer-kombucha hybrid trend by experimenting with new flavor profiles and brewing techniques. - [Hoppy Citrus Kombuchas](https://www.trendhunter.com/trends/humm-kombucha): Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing (Category: Lifestyle) Implication: Craft breweries can expand their product lines and reach new consumers by incorporating kombucha and other non-alcoholic, health-oriented beverages into their offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)