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# Kit Culture
Consumers flock to the holistically ready-made for convenience.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 23, 2013 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre)
Source: Trend Hunter, https://www.trendhunter.com/protrends/kit-culture

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 8

## What is the Kit Culture trend?

**Kit Culture:** In the age of instant gratification, consumers crave easy, quick solutions to life's problems. This desire has birthed a kit culture based in ready-made systems assembled to solve various problems. Effectively rendering planning and conceptualizing unnecessary, kits allow consumers to enjoy the benefits of problem solving, without the effort.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Dec 29, 2012 to May 18, 2013
- Published: May 23, 2013
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Kit Culture trend

### Kit Culture

Ready-made kit systems are solving various problems for consumers who desire easy, quick solutions.

### Modular Meal Prep Sets

Collapsible and stackable kitchen kits efficiently store culinary implements and can save significant space in cluttered drawers.

### Heartbreak Emergency Kits

Emergency kits such as Love Hurts offer tried-and-true items for comfort during emotional breaks and are packaged in a compact, easy-to-carry case.

## What the Kit Culture trend means for industry

### For Consumer Goods

Innovative packaging and thoughtfully curated kits can differentiate product offerings and boost appeal to consumers.

### For E-commerce

Online retailers can offer convenience and customization by bundling products into kits to meet specific consumer needs and capitalize on the trend of easy solutions.

### For Health & Wellness

Kits designed and marketed towards health and wellness can provide consumers with easy and convenient access to products and services.

## Trend signals for Kit Culture

Trend score 5.1 out of 10, from popularity 70%, activity 75%, freshness 8%.

- Popularity: 70%
- Activity: 75%
- Freshness: 8%

## Examples of the Kit Culture trend

8 featured examples from Dec 29, 2012 to May 18, 2013.

- [Heartbreak Emergency Kits](https://www.trendhunter.com/trends/love-hurts-by-melanie-chernock): Love Hurts by Melanie Chernock Provides Comfort and Giggles (Category: Art & Design)
  Implication: Retail businesses could create a range of heartbreak kits for customers to purchase or offer personalized gifting services.
- [Compact Catastrophe Canisters](https://www.trendhunter.com/trends/mini-survival-kit): The Fort Standard Mini Survival Kit is a Tiny Life-Saving Tool Set (Category: Lifestyle)
  Implication: Outdoor gear companies can capitalize on the demand for compact and multi-functional camping tools by developing new and innovative mini survival kits.
- [Macho Necessity Sets](https://www.trendhunter.com/trends/essentials-for-men): The Gentleman's Survival Kit is Full of Essentials for Men (Category: Art & Design)
  Implication: The outdoor gear industry can capitalize on the demand for high-quality, durable equipment and accessories for rugged living.
- [Masculine Gift Baskets](https://www.trendhunter.com/trends/man-crate): A Man Crate Put Everything a Guy Would Want into One Awesome Present (Category: Special)
  Implication: Disruptive innovation opportunity in the e-commerce industry to create a platform that specializes in personalized gift box options for online shoppers.
- [Modular Meal Prep Sets](https://www.trendhunter.com/trends/snapware-collapsible-kitchen): The Snapware Collapsible Kitchen Kit Unfolds to a Flat Stack 1-inch Thick (Category: Art & Design)
  Implication: Manufacturers can create versatile and space-saving kitchen sets that cater to the needs of small apartment dwellers, tiny homes, and anyone who wants to maximize their kitchen sp…
- [Breast Milk Management Systems](https://www.trendhunter.com/trends/nutriflex): Nutriflex Brings Brings Efficiency to Busy Breastfeeding Mothers (Category: Lifestyle)
  Implication: Disruptive innovation opportunities in the baby products industry to develop improved breast milk management systems.
- [Ego-Boosting Potions](https://www.trendhunter.com/trends/the-feel-better-kit): The Feel Better Kit Contains Ego Boosting Mixtures (Category: Lifestyle)
  Implication: Opportunity for cosmetics companies to develop personalized mood-boosting products that cater to specific traits and characteristics.
- [Survivalist Beauty Kits](https://www.trendhunter.com/trends/7-necessities): The ‘7 Necessities’ Exhibition Creates a Survival Kit (Category: Fashion)
  Implication: Fashion companies can tap into the trend of creating fashionable survival kits.

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All articles: [Unique](https://www.trendhunter.com/unique)
