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# Kit Creativity
Parents turn to creative DIY kits for a fun, low-tech experience.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 26, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/kit-creativity

## Key Figures

- Trend score: 4.7/10
- Evidence articles: 8

## What is the Kit Creativity trend?

**Kit Creativity:** Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Mar 23, 2016 to Jun 11, 2019
- Published: Jul 26, 2016
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z
- Top markets: North America, Europe

## Themes within the Kit Creativity trend

### DIY and Maker Culture

As parents look to provide their children with off-screen, hands-on experiences, companies are creating DIY and maker-themed toys that encourage artistic and adventurous play.

### Nostalgia and Sustainability

The rise in nostalgic toys like cardboard kits, comics and cactus cross-stitch kits reflects a growing trend toward more sustainable and environmentally-friendly products.

### STEM Education and Robotics

DIY electronics and robotics themed kits provide opportunities for educational play, teaching children invaluable programming and circuit-building skills.

## What the Kit Creativity trend means for industry

### For Toy Industry

Companies in the toy industry can seek to create more DIY themed toys to fit in with the growing trend toward off-screen and hands-on play.

### For Education Industry

As technology continues to shape the workforce, the demand for STEM education and robotic-themed learning platforms is growing.

### For Sustainability Industry

There is an increasing demand for sustainable products as consumers become more conscious of the environmental impact of unchecked manufacturing.

## Workshop question

What can your brand or product do to tap into the consumer desire to create?

## Trend signals for Kit Creativity

Trend score 4.7 out of 10, from popularity 63%, activity 69%, freshness 8%.

- Popularity: 63%
- Activity: 69%
- Freshness: 8%

## Examples of the Kit Creativity trend

8 featured examples from Mar 23, 2016 to Jun 11, 2019.

- [Imaginative Cardboard Kits](https://www.trendhunter.com/trends/cardboard-kits): My Little World Helps Kids Create Airports, Villages, Landmarks & More (Category: Eco)
  Implication: Exploring opportunities to create sustainable and interactive cardboard toy kits.
- [DIY Glow-in-the-Dark Terrariums](https://www.trendhunter.com/trends/creativity-for-kids-kit): This Creativity for Kids Kit Features a Customizable Terrarium (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Develop eco-friendly and sustainable crafting supplies that appeal to environmentally-conscious consumers.
- [Kid-Friendly Festival Accessories](https://www.trendhunter.com/trends/feather-crown): This Feather Crown Kit Helps Kids Make a Concert-Ready Accessory (Category: Life-Stages)
  Implication: Toymakers can innovate by focusing on creating more maker products and hands-on craft kits that promote creativity and self-expression in kids.
- [Electronic Programmed STEM Kits](https://www.trendhunter.com/trends/evive-starter-kit): The evive Starter Kit Encourages Kids to Explore Robotics (Category: Life-Stages)
  Implication: The evive Starter Kit offers an innovative solution to the need for more interactive and engaging STEM education tools for children, driving growth in the industry.
- [DIY Archery Kits](https://www.trendhunter.com/trends/archery-kit): Seedling's Adventurous Toy Set Lets Kids Design Their Own Bow and Arrow (Category: Life-Stages)
  Implication: Disruptive innovation opportunities in creating DIY toy kits that allow children to personalize and craft their own toys.
- [Children's Cross-Stitch Kits](https://www.trendhunter.com/trends/crossstitch-kit): Seedling's Cactus Embroidery Kit Encourages Hands-On Play (Category: Life-Stages)
  Implication: The toy industry can innovate by bringing back classic toys for a new generation and marketing them as a way to promote non-digital play.
- [Kid-Friendly Sneaker Kits](https://www.trendhunter.com/trends/custom-sneaker-kit): This Custom Sneaker Kit is Designed for Artistic Children (Category: Life-Stages)
  Implication: Opportunity for the fashion industry to develop more customizable and interactive products that allow children to express their creativity.
- [Comic Book-Making Kits](https://www.trendhunter.com/trends/lulu-jr): Lulu Jr.'s Comic Kit Allows Kids to Create Their Own Visual Stories (Category: Art & Design)
  Implication: Arts and crafts retailers can leverage the trend of DIY comic book kits to cater to the growing demand for creative and educational products for kids.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Life-Stages

- [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees)
- [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones)
- [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube)
- [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules)

All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
