# Kinder Curation The children of the health wave enjoy specialty diets in familiar forms. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 6, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kinder-curation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Kinder Curation trend? **Kinder Curation:** The health wave has parents -- particularly millennial parents -- taking nutrition for kids a step further with specialty diets. Children's snacks in traditional formats, that follow vegan, gluten-free guidelines are becoming more commonplace. This speaks to the values of the millennial parent to not only instill a sense of health in their children, but to provide kids with a top-tier experience from the get-go. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 29, 2015 to Jul 29, 2016 - Published: Nov 6, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Kinder Curation trend ### Specialty Diets for Kids Health-conscious millennial parents are looking for specialty diets when it comes to their children, such as vegan and gluten-free options, creating opportunities in the children's food and beverage industry. ### Marketing to Kids Companies such as Smarty Pants Water are marketing directly to children, recognizing their desire for fun and playful branding, opening up opportunities for more creative and engaging marketing tactics in the food and beverage industry. ### Healthy Convenience Brands like Nurture Fruity Waters+ and Happy Baby Organic Teethers offer convenient, easy-to-consume products that are also healthy for children, indicating a demand for healthy and convenient options in the food and beverage industry. ## What the Kinder Curation trend means for industry ### For Children's Food and Beverage The children's food and beverage industry can take advantage of the demand for healthy and specialty diets for kids, as well as the need for more creative and playful marketing tactics to appeal to young consumers. ### For Organic and Non-GMO Organic and non-GMO food companies like Oh Baby Foods and Amazon's Mama Bear brand are disrupting the baby food industry by offering preservative-free, natural alternatives without harmful chemicals, creating opportunities in the organic and non-GMO industries. ### For Health and Wellness The demand for healthy and convenient meals for children presents opportunities in the health and wellness sector, as brands aim to provide nutritious options that are easy to consume on-the-go, making it easier for parents to instill healthy habits in their young children. ## Workshop question How can your brand position its product or service in a new way, to appeal to the healthy, family-oriented consumer? ## Trend signals for Kinder Curation Trend score 3.7 out of 10, from popularity 50%, activity 54%, freshness 8%. - Popularity: 50% - Activity: 54% - Freshness: 8% ## Examples of the Kinder Curation trend 8 featured examples from Apr 29, 2015 to Jul 29, 2016. - [E-Retail Baby Food Brands](https://www.trendhunter.com/trends/branded-baby-food): Amazon's Branded Baby Foods Are Free of Chemicals and Pesticides (Category: Lifestyle) Implication: The retail industry can tap into the private-label baby food trend by launching their own branded products to compete with online giants like Amazon. - [Kid-Friendly Ice Creams](https://www.trendhunter.com/trends/sugarfree-ice-cream): This Sugar-Free Ice Cream Range is Designed for Kids (Category: Life-Stages) Implication: Opportunity for dairy companies to provide healthier milk options for consumers, such as Jersey dairy's milk with more protein and calcium. - [Child-Targeting Water Bottles](https://www.trendhunter.com/trends/smarty-pants-water): Smarty Pants Water Taps into Kids Desires to Outwit Adults (Category: Lifestyle) Implication: The beverage industry can explore the trend of child-targeted products and incorporate playful designs and gamification elements to appeal to young consumers. - [Preservative-Free Baby Foods](https://www.trendhunter.com/trends/non-gmo-baby-food): This Non-GMO Baby Food Consists of All Natural Ingredients (Category: Lifestyle) Implication: Companies within the baby food industry can capitalize on the trend towards preservative-free, herb-infused and non-GMO baby foods. - [Organic Snack Bags](https://www.trendhunter.com/trends/creaters): 'CrEATers' is an Organic Snack Branded with Minimalist Packaging (Category: Life-Stages) Implication: The organic food industry can explore new product lines and marketing strategies targeting children and their parents to encourage healthy eating habits. - [Kids Cold-Pressed Juices](https://www.trendhunter.com/trends/kids-coldpressed-juices): The Vital Kids Line of Healthy Beverages Are All-Natural and GMO-Free (Category: Lifestyle) Implication: New niches are emerging within the already crowded beverage industry as producers seek to incorporate nutritional value into their offerings, specifically tailored to children. - [Organic Teething Snacks](https://www.trendhunter.com/trends/teething-biscuits): These Happy Baby Teething Biscuits Gently Soothe and Nourish (Category: Lifestyle) Implication: The organic baby food industry has the potential to grow with the increasing interest in healthier options. - [Immune-Boosting Children's Juices](https://www.trendhunter.com/trends/childrens-juice): The Natural Immune Products Offer Nutrients After Breast Feeding (Category: Lifestyle) Implication: The beverage industry can explore the potential of creating immune-boosting children's beverages that provide essential nutrients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)