# Kidult Entertainment Entertainment services seek to be more accessible for family viewing. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 1, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kidult-entertainment ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Kidult Entertainment trend? **Kidult Entertainment:** Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 1, 2015 to Aug 16, 2016 - Published: Dec 1, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Kidult Entertainment trend ### Multi-Device Content Access Entertainment services are making content available across all devices to satisfy modern consumers' demand for content. ### Family-Focused Digital Content An emphasis on collaborative parent-child relationships has led to increased demand for digital content that is appealing to both children and adults. ### Customized Content for Children Streaming platforms are being designed to offer age-appropriate and child-centric content that caters to young viewers' tastes. ## What the Kidult Entertainment trend means for industry ### For Streaming Platforms Companies that offer streaming services are eager to design and offer child-friendly content to attract younger audiences and expand their user base. ### For Tech and Media for Children The rise in tech and media for children provides opportunities for disruption and innovation in creating digital content and platforms that cater to children's preferences and needs. ### For Family Entertainment Businesses in the family entertainment industry can find disruptive innovation opportunities by creating multi-device, child-centric content that appeals to both children and adults. ## Workshop question What's a creative way you could tweak your offering to broaden its appeal without watering it down? ## Trend signals for Kidult Entertainment Trend score 2.3 out of 10, from popularity 39%, activity 24%, freshness 8%. - Popularity: 39% - Activity: 24% - Freshness: 8% ## Examples of the Kidult Entertainment trend 6 featured examples from Sep 1, 2015 to Aug 16, 2016. - [Child-Designed Content Apps](https://www.trendhunter.com/trends/kids-app): The Sky Kids App Provides Content Streaming for Younger Viewers (Category: Pop Culture) Implication: Companies that offer streaming services for children have an opportunity to tap into the growing need for age-appropriate content for younger audiences. - [Family-Focused Music Streaming](https://www.trendhunter.com/trends/kids-family): Spotify's 'Kids & Family' Playlists Help Kids Bond with Parents (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce a family-oriented music streaming service that caters to the unique needs and preferences of parents and children, creating a new mark… - [Kid-Friendly Entertainment Apps](https://www.trendhunter.com/trends/entertainment-app): The BBC iPlayer Kids App Provides Suitable Content for Young Ones (Category: Life-Stages) Implication: Developers can capitalize on the trend by creating new and improved entertainment apps that are specifically designed for children. - [Child Cinema Platforms](https://www.trendhunter.com/trends/indieflix): IndieFlix for Kids Gears Its Content Towards Viewers Age 12 and Under (Category: Pop Culture) Implication: Opportunity for existing platforms to create dedicated channels for children, expanding their user base. - [Shortened Bedtime Shows](https://www.trendhunter.com/trends/netflix-kids): There are Now 5-Minute Netflix Kids Shows for Children Negotiating Bedtime (Category: Tech) Implication: Streaming platforms can create and curate innovative content formats that cater to specific consumer needs, such as bedtime entertainment for children. - [Cartoon Streaming Services](https://www.trendhunter.com/trends/nickelodeon-network): The Nickelodeon Network's Streaming Service Brings Cartoons to Devices (Category: Tech) Implication: The shift towards direct-to-consumer streaming means traditional television networks must adapt to changing consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)