# Kids Spa Cosmetic and self-care brands are catering their bath products to kids. By [Elena Rahman](https://www.trendhunter.com/Elenar) | Published Mar 17, 2022 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/kids-spa ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Kids Spa trend? **Kids Spa:** Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered. ## The consumer insight behind the Kids Spa trend Throughout the pandemic, adult consumers have altered their lifestyles to focus more on self-care through home spa solutions and mindful practices. The stress of the last two years has taken a toll on kids as well as adults. Because of this, parents and guardians are looking for wellness products and services geared toward kids to mitigate stress and practice wellness rituals together. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 4, 2021 to Feb 1, 2024 - Published: Mar 17, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Themes within the Kids Spa trend ### Kid Self-Care Products Brands in the beauty industry are offering wellness products and DIY kits to kids to practice wellness rituals as a response to the increased need for self-care during the pandemic. ### Interactive Bath Products Bath products with sensory and interactive elements are increasingly popular among kids and families as they create unique and engaging experiences beyond traditional bath times. ### DIY Kits DIY kits are increasing in popularity among brands to stimulate kids' creativity in the comfort of their homes, while creating bonding opportunities among families. ## What the Kids Spa trend means for industry ### For Beauty and Personal Care Industry Offering wellness products and DIY kits to kids as part of the trend toward self-care. ### For Toy and Game Industry Interactive, sensory-focused bath products and DIY kits are increasingly popular and offer unique sensory experiences for kids. ### For Craft and Hobby Industry DIY kits for creating bath products are increasing in popularity among families looking for creative activities at home. ## Workshop question How is your brand adapting to shifts in consumer lifestyles? ## Trend signals for Kids Spa Trend score 4.4 out of 10, from popularity 59%, activity 51%, freshness 21%. - Popularity: 59% - Activity: 51% - Freshness: 21% ## Examples of the Kids Spa trend 7 featured examples from Mar 4, 2021 to Feb 1, 2024. - [Gen Alpha Bodycare Brands](https://www.trendhunter.com/trends/allkinds): Australian Gen Alpha Brand 'Allkinds' Made its United States Debut (Category: Fashion) Implication: The beauty and personal care industry can tap into the trend of personalized selfcare routines and engage Gen Alpha consumers. - [DIY Bath Bomb Kits](https://www.trendhunter.com/trends/bath-bomb-kit): Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown (Category: Life-Stages) Implication: Brands in the beauty and personal care industry can create customized products and DIY kits to meet the growing demand for at-home and customizable beauty products. - [Colorful Kids Bath Bombs](https://www.trendhunter.com/trends/rowdy-rainbow-bath-bombs): Rowdy Rainbow Bath Bombs Create a Sensory Bath Time Experience for Kids (Category: Fashion) Implication: The bath and beauty industry can benefit from developing more cruelty-free and vegan products that focus on creating sensory experiences, unique marketing tools and developing new… - [Gummy Bear Bubble Baths](https://www.trendhunter.com/trends/national-bubble-bath-day): Mr. Bubbles Celebrates National Bubble Bath Day with a New Product (Category: Lifestyle) Implication: Explore how the personal care industry is embracing fruity scented bubble baths and unique packaging to enhance consumer experiences. - [Bubble Bath Powders](https://www.trendhunter.com/trends/bubble-bath-powder): Mr. Bubble's Limited-Edition Powder Bubble Bath Features Retro Packaging (Category: Lifestyle) Implication: There is a growing market for bath and body products that offer a luxurious experience while also being affordable and safe for sensitive skin. - [Kid-Friendly Fizzing Bath Tablets](https://www.trendhunter.com/trends/fizzy-tub-colors): The Mr. Bubble Fizzy Tub Colors Come in Six Different Shades (Category: Life-Stages) Implication: Opportunity for creating fun and educational toiletries catered towards children. - [DIY Bath Bomb Kits](https://www.trendhunter.com/trends/bath-bomb-making): Caribou Gifts Debuted the 'DIY Bath Bomb Making Kit' for Interactive Fun (Category: Art & Design) Implication: The beauty and personal care industry can create DIY kits using natural ingredients to meet the increasing demand for at-home self-care products. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)