# Kids' Production Toy brands help children learn the foundations of production and content. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 23, 2022 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/kids-production ## Key Figures - Trend score: 6.5/10 - Evidence articles: 9 ## What is the Kids' Production trend? **Kids' Production:** Brands are helping foster children's interest in creating content with toys and products that help kids learn the basics of recording--and even editing--content. These toys are especially popular as more kids show interest in digital creative expression. ## The consumer insight behind the Kids' Production trend In order to appeal to young Gen Z, brands are having to pay special attention to the tools and lifestyles these children are being raised with. As digital natives, this generation has an inherent connection with the virtual world, and brands that tap into this connection will be able to pique Gen Z's interest. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 24, 2020 to Mar 27, 2023 - Published: Feb 23, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, South America, Europe, Asia ## Themes within the Kids' Production trend ### Kid-Friendly DIY Kits Toy brands are creating production kits that help kids create their own digital content, sparking interest in digital creative expression. ### Hybrid Digital Cameras for Kids Kid-Friendly instant cameras provide easy-to-use digital features and inkless, instant printing of their photographs. ### Sensory ASMR Toys Toys that help children create their own ASMR boards while engaging in tactile play support the mental health of kids. ## What the Kids' Production trend means for industry ### For Toy Industry Toy companies can develop inventive ideas focused on facilitating DIY digital content creation, appealing to Gen Z children. ### For Technology Industry Tech firms can create kid-friendly products that are easy to use and double up as multi-functional devices, promoting digital learning to kids. ### For Mental Wellness Industry Companies can create toys that aid emotional regulation in children, aligning with mental health and wellness standards. ## Workshop question How is your brand adapting to the preferences of today's digital natives? ## Trend signals for Kids' Production Trend score 6.5 out of 10, from popularity 89%, activity 92%, freshness 15%. - Popularity: 89% - Activity: 92% - Freshness: 15% ## Examples of the Kids' Production trend 9 featured examples from Feb 24, 2020 to Mar 27, 2023. - [Child-Friendly Photography Equipment](https://www.trendhunter.com/trends/milo-x-leica-camera): The Conceptual Milo x LEICA Camera is Intuitive to Use (Category: Tech) Implication: Manufacturers of toys and games can explore designing playful photography equipment that parents and children can use together. - [Record-Making Music Kits](https://www.trendhunter.com/trends/po80-record-factory-kit): The Teenage Engineering PO-80 Record Factory Kit is Retro (Category: Life-Stages) Implication: The audio equipment industry has an opportunity to further develop and market retro-style audio recording equipment to meet the increasing demand for a vintage audio experience. - [Color-In Photo Cameras](https://www.trendhunter.com/trends/toy-camera-concept): The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints (Category: Tech) Implication: The 'Potto' toy camera is an example of new and innovative toys that encourage creativity and interaction in children. - [Playful Thermal Printer Cameras](https://www.trendhunter.com/trends/childrens-print-camera): The Children’s Print Camera by Koool Design is Easy to Use (Category: Tech) Implication: Disruptive innovation opportunity: Expand product lines to include interactive cameras that incorporate printing technology. - [Kid-Friendly Instant Cameras](https://www.trendhunter.com/trends/myfirst-insta-wi): The myFirst Insta Wi is a Polaroid Camera for Kids (Category: Tech) Implication: The myFirst Insta Wi is a disruptive innovation opportunity for the toy industry to expand their product lines and appeal to tech-savvy kids and parents. - [Kid-Friendly Influencer Kits](https://www.trendhunter.com/trends/video-maker-kit): The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen (Category: Life-Stages) Implication: The toy industry can leverage the trend of kid-friendly influencer kits, offering even more tools and creative resources for young content creators. - [Kid-Safe Camera Kits](https://www.trendhunter.com/trends/kidizoom-creator-cam): The KidiZoom Creator Cam Provides the Essentials for Making Video Content (Category: Life-Stages) Implication: The kid-friendly camera kits present a disruptive innovation opportunity for the educational technology industry, allowing for the integration of video creation into learning acti… - [ASMR Recording Cubes](https://www.trendhunter.com/trends/asmr-recorder-cube): The ASMR Recorder Cube Records Soothing Sounds for Multi-Sensory Play (Category: Life-Stages) Implication: Developing toys with sensory elements that support mental health and emotional regulation. - [Kid-Friendly Instant Cameras](https://www.trendhunter.com/trends/myfirst-camera-insta-wi): The myFirst Camera Insta Wi is a Hybrid Product with Inkless Printing (Category: Life-Stages) Implication: The consumer electronics industry can explore combining digital and instant camera functionalities, creating innovative hybrid products for photography enthusiasts. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)