# Kid-Friendly Vegan Plant-based vegan milks are adapted with kid-friendly branding. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 19, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kidfriendly-vegan ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Kid-Friendly Vegan trend? **Kid-Friendly Vegan:** The growing popularity of various plant-based milks among consumers has resulted in brands targeting these same products at children. These items are branded in the same convenient packaging and bright labeling that has drawn children (and their parents) to traditional dairy products. ## The consumer insight behind the Kid-Friendly Vegan trend Millennial parents tend to be more health conscious, and as they're more likely to at least have experimented with alternatives in their diets, they're increasingly accepting of the same for their children. Often, these alternatives are perceived as more nutritious than their traditional counterparts. ## At a Glance - Evidence: 8 featured examples - Articles from: May 16, 2017 to Dec 15, 2021 - Published: Feb 19, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Kid-Friendly Vegan trend ### Kid-Friendly Vegan Targeting plant-based products at kids with convenient packaging and branding is a growing trend that appeals to health-conscious millennial parents. ### Dairy-Free Desserts More consumers are seeking dairy-free dessert options that make indulgences more permissible, creating a market for sustainably sourced vegan chocolates and other treats. ### Plant-Based Milk for Kids Pediatricians are aiding in the development of new allergen-free plant-based milk for kids containing vitamins, minerals, DHA omega-3s, choline, prebiotic fiber, and less than half the sugar of traditional dairy milk. ## What the Kid-Friendly Vegan trend means for industry ### For Food and Beverage The food and beverage industry has seen a rise in plant-based alternatives and dairy-free options for consumers of all ages. ### For Children's Products A growing trend in health-conscious parenting has resulted in a market for children's products that focus on wellness and nutrition. ### For Sustainability Consumers are becoming increasingly concerned about environmental impact, leading to a rise in sustainably sourced and eco-friendly products in various industries. ## Workshop question How is your brand catering to the needs and preferences of modern parents? ## Trend signals for Kid-Friendly Vegan Trend score 4.5 out of 10, from popularity 71%, activity 55%, freshness 11%. - Popularity: 71% - Activity: 55% - Freshness: 11% ## Examples of the Kid-Friendly Vegan trend 8 featured examples from May 16, 2017 to Dec 15, 2021. - [Plant-Powered Kid's Beverages](https://www.trendhunter.com/trends/creative-roots): Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar (Category: Lifestyle) Implication: Opportunity for beverage companies to develop and market plant-powered drinks specifically designed for kids, with low sugar and natural ingredients. - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/plantbased-milk-for-kids): This Plant-Based Milk for Kids Has Half the Sugar of Dairy (Category: Lifestyle) Implication: Manufacturers can diversify their product lines by producing healthy and allergen-free milk alternatives for kids to appeal to a broader range of consumers. - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/kiki-milk): Kiki Milk is an Organic, Plant-Based Milk for Young Ones (Category: Lifestyle) Implication: Opportunity to expand the plant-based milk industry and innovate with a focus on children. - [Dairy-Free Chocolate Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat-beverage): Trader Joe's New Non-Dairy Chocolate Oat Beverage is Great for Kids (Category: Lifestyle) Implication: Companies in the food and beverage industry can capitalize on the growing trend towards dairy-free drinks by developing innovative, healthy and delicious milk alternatives. - [Nutritious Chocolate Oat Beverages](https://www.trendhunter.com/trends/goodnes): GoodNes is Like a Plant-Based Version of Nesquik (Category: Lifestyle) Implication: The introduction of GoodNes showcases the potential within the plant-based food and beverage industry for creating innovative products using alternative ingredients like oat milk… - [Plant-Based Milk Boxes](https://www.trendhunter.com/trends/sesamilk): Thai-Based Brand Sesamilk Expands to China and Taiwan (Category: Lifestyle) Implication: The plant-based milk industry has the potential to disrupt the dairy industry with the growing demand for dairy-free alternatives. - [Dairy-Free Hazelnut Easter Eggs](https://www.trendhunter.com/trends/vegan-milk-chocolate): Rococo Chocolates' Vegan Milk Chocolate Egg is Diet-Friendly (Category: Lifestyle) Implication: Chocolate manufacturers can explore the production of vegan chocolate products to cater to the increasing demand for dairy-free options. - [Kid-Sized Plant Milks](https://www.trendhunter.com/trends/vegetable-protein-milk): Ripple's Vegetable Protein Milk Now Comes in Convenient Multi-Packs (Category: Lifestyle) Implication: The introduction of kid-sized plant milks opens up new market opportunities for companies in the food and beverage industry to cater to health-conscious parents and children. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)