# Kid-Friendly Superfood Child-targeted snacks incorporate "superfood" ingredients and branding. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kidfriendly-superfood ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Kid-Friendly Superfood trend? **Kid-Friendly Superfood:** Trend – The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This type of branding is being included for a variety of food products including small bite-sized items, cereals, snack bars and more. ## The consumer insight behind the Kid-Friendly Superfood trend Millennial parents are extremely health-focused, due to the fact that they are a more socially conscious demographic. They value social consciousness because, as digital natives who are prone to researching online, they have a propensity for self-education on impactful topics. This knowledge can also be applied to their children, through implementing similar health-focused consumption habits. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 15, 2017 to Feb 21, 2019 - Published: Mar 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Kid-Friendly Superfood trend ### Superfood Branding Health associations through superfood branding are being incorporated in children's snacks; brands are using superfood ingredients and branding to make healthy snacks more accessible to families. ### Collaborative Product Launches Gen Z and Kashi Crew co-creating organic cereal ranges or plant-based snacks with superfoods; more brand collaborate with kids and Gen Z to design and promote products. ### Clean Eating for Kids The emergence of a clean food trend for children through organic and plant-based snacks with superfoods and other nutritious ingredients. ## What the Kid-Friendly Superfood trend means for industry ### For Food and Beverage Industry The food industry can incorporate superfood branding and clean eating in its organic, plant-based snacks for children. ### For Collaborative Marketing The trend of collaborative product launches through involving gen Z or kids can work not only for food but also in other industries, like fashion, for example. ### For Health and Wellness Industry The health and wellness industry can provide innovative ideas on clean eating with a focus on children, including the use of superfoods. ## Workshop question How could your brand appeal to the preferences of Millennials, or Millennial parents in particular? ## Trend signals for Kid-Friendly Superfood Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%. - Popularity: 46% - Activity: 39% - Freshness: 8% ## Examples of the Kid-Friendly Superfood trend 5 featured examples from Mar 15, 2017 to Feb 21, 2019. - [Kid-Created Superfood Bites](https://www.trendhunter.com/trends/superfood-bites): Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew (Category: Lifestyle) Implication: The development of kid-created superfood bites by Kashi opens up possibilities for other companies in the food and beverage industry to engage young consumers in product innovatio… - [Clean Eating Child Snacks](https://www.trendhunter.com/trends/refrigerated-snack-bar): The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused (Category: Lifestyle) Implication: Brands can innovate by expanding their organic snack offerings for kids through low glycemic index recipe and superfood-infused options. - [Organic Kid-Created Cereals](https://www.trendhunter.com/trends/kashi-by-kids): 'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders (Category: Life-Stages) Implication: Food and beverage companies can tap into the market of kid-created products and organic superfood cereals, meeting the needs of health-conscious families. - [Organic Superfood Snack Bars](https://www.trendhunter.com/trends/organic-snack-bars): Nudge's Organic Snack Bars are Made with Nutrient-rich Superfoods (Category: Lifestyle) Implication: In the food and beverage industry, companies can tap into the growing market for organic snack bars and develop innovative products that cater to health-conscious consumers. - [Fruity Plant-Based Snacks](https://www.trendhunter.com/trends/whole-grain-snack-bars): The Cherryvale Farms Love It! Whole Grain Snack Bars are Ready to Eat (Category: Lifestyle) Implication: Opportunity for food companies to develop and market plant-based snacks with unique flavors and nutritional benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)