# Kid-Friendly Cultivation Brands are catering to younger demographics via niche gardening concepts. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 12, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kidfriendly-cultivation-brands-are-catering-to-younger-demographics-via-nic ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Kid-Friendly Cultivation trend? **Kid-Friendly Cultivation:** Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 18, 2014 to Jun 12, 2015 - Published: May 12, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Kid-Friendly Cultivation trend ### Kid-Friendly Gardening Kits As parents grow more conscious of health and nutrition, children are becoming exposed to their values from a young age, making kid-friendly gardening kits both fun and sustainable. ### Empowering Food Projects Food-focused education programs that empower kids to make a difference in their own communities, like Sowing Seeds for Healthy Kids, will become invaluable for preparing the next generation to make healthy choices. ### DIY Kid-Centric Design Kits Marketing strategies like Hobbycraft's birdhouse design kit educate children while encouraging creativity in DIY crafts and art activity kits. ## What the Kid-Friendly Cultivation trend means for industry ### For Gardening The significance of gardening among young consumers is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. ### For Food Services and Education Education programs like Sowing Seeds for Healthy Kids and The Campus Kitchen organization are using gardens and food waste to educate and empower young student volunteers to apply what they learn to make a difference in their own households and communities. ### For DIY Crafting and Art Activities As DIY crafts and art activity kits become less of a hobby and more of a marketing strategy, companies are creating do-it-yourself design kits that educate children while encouraging creativity. ## Workshop question How does your current offering intersect with the interests of future consumers and how can you begin to strategize around that? ## Trend signals for Kid-Friendly Cultivation Trend score 4.0 out of 10, from popularity 59%, activity 51%, freshness 8%. - Popularity: 59% - Activity: 51% - Freshness: 8% ## Examples of the Kid-Friendly Cultivation trend 7 featured examples from Feb 18, 2014 to Jun 12, 2015. - [Eco Garden Kits](https://www.trendhunter.com/trends/eco-garden-kit): The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards (Category: Eco) Implication: Opportunity for toy companies to create eco garden kits as educational and engaging toys for children. - [Retro Toy Planters](https://www.trendhunter.com/trends/treasure-troll-air-plant-pots): Treasure Troll Air Plant Pots is a Childhood Remix (Category: Eco) Implication: Disruptive innovation opportunity to introduce a line of playful and nostalgic planters that add character to home interiors. - [Birdhouse Design Kits](https://www.trendhunter.com/trends/design-kit): Hobbycraft's Craft Set Lets Paint Their Own Bird Box (Category: Life-Stages) Implication: Retailers in the craft and hobby industry can capitalize on the growing demand for DIY craft kits by offering a variety of options for consumers to choose from. - [Sprouting Picture Books](https://www.trendhunter.com/trends/the-green-story): The Green Story Collection Features Literal Pop-Up Shrubs (Category: Eco) Implication: The Green Story collection introduces a unique and interactive element to children's books, creating new opportunities for innovation and engaging young readers. - [Empowering Food Projects](https://www.trendhunter.com/trends/campus-kitchen): The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger (Category: Eco) Implication: Food service companies can invest in community gardens and educate children about healthy eating as a way to provide locally sourced produce while promoting nutrition and environm… - [Kid-Friendly Gardening Kits](https://www.trendhunter.com/trends/gardening-kit): Growums Teaches Kids to Grow Their Own Herbs and Vegetables (Category: Life-Stages) Implication: E-retailers can create gardening kits designed specifically for children, which could be a new revenue stream. - [Gardener Cooking Clubs](https://www.trendhunter.com/trends/kids-cooking): This Agape Centre Program Has Kids Cooking with Food They Harvested (Category: Lifestyle) Implication: There is a need for companies that develop educational programs to focus on food literacy education as it becomes a more significant factor in healthy living. ## Recent trend clusters - [Power Modularity](https://www.trendhunter.com/protrends/power-modularity) (Eco) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)