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# Kiddie Display
From grocery to apparel, retail targets children.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 11, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/kiddie-display

## Key Figures

- Trend score: 3.9/10
- Evidence articles: 4

## What is the Kiddie Display trend?

**Kiddie Display:** Many companies are taking on child-targeted displays as a way to appeal to the individualistic Millennial entering parenthood. These creative kiddie displays allow parents to feel their purchases are targeted toward children in a more explicit way that makes the shopping experience more enjoyable.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Aug 24, 2015 to Mar 29, 2017
- Published: Mar 11, 2015
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Kiddie Display trend

### Child-centric retail displays

Companies are creating displays that appeal directly to children, improving the shopping experience for families.

### Playful retail design

Retail spaces are incorporating playful design elements in order to create an immersive and exciting shopping experience, particularly for children and parents.

### Educational gaming opportunities

Retailers are offering classes and workshops that teach children valuable skills like programming and game design, providing them with a fun and interactive learning experience.

## What the Kiddie Display trend means for industry

### For Retail industry

These trends are transforming the way retailers design their stores and appeal to families with children.

### For Toy and game industry

Educational gaming opportunities present an opportunity for toy and game companies to enhance their products with educational benefits.

### For Educational industry

The trend towards educational gaming opportunities highlights a growing interest in educational programming for children outside of traditional schooling.

## Trend signals for Kiddie Display

Trend score 3.9 out of 10, from popularity 47%, activity 63%, freshness 8%.

- Popularity: 47%
- Activity: 63%
- Freshness: 8%

## Examples of the Kiddie Display trend

4 featured examples from Aug 24, 2015 to Mar 29, 2017.

- [Maze-Like Child Boutiques](https://www.trendhunter.com/trends/kindo): The 'Kindo' Store Combines a Sense of Play with High-End Clothing (Category: Business)
  Implication: Retailers can incorporate interactive and playful elements into their stores to attract customers and enhance the shopping experience.
- [Exclusive Kids Sneaker Stores](https://www.trendhunter.com/trends/kids-sneakers): Berlin's 'Yumalove' Was Designed to Sell Kids Sneakers Specifically (Category: Fashion)
  Implication: With stores like Yumalove becoming more common, footwear companies could consider more niche offerings such as exclusive kids sneaker lines.
- [In-Store Game Development Classes](https://www.trendhunter.com/trends/xbox-academy): Microsoft's Xbox Academy Teaches Game Development and More (Category: Tech)
  Implication: Opportunity for retailers to offer in-store game development classes as an educational and experiential service.
- [Unenclosed Airport Toy Stores](https://www.trendhunter.com/trends/toy-store): This Store Was Placed in the Middle of an Airport to Occupy Kids (Category: Business)
  Implication: Disruptive innovation opportunity: Incorporate playful and interactive elements in retail spaces to attract customers and increase sales.

## Recent trend clusters

- [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business)
- [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business)
- [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)

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All articles: [Business](https://www.trendhunter.com/business)
