# Kidcore Obsession A childlike aesthetic is adopted in an extreme extension of normcore. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 1, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kidcore-obsession ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Kidcore Obsession trend? **Kidcore Obsession:** In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 19, 2014 to Jun 17, 2015 - Published: Sep 1, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Kidcore Obsession trend ### Kidcore fashion trend The resurgence of Kidcore is a simplification of millennial fashion. Millennials are rejecting hypersexualization & embracing youth culture, seeking comfort, function, and simple design. ### Use of Nostalgic Imagery in Fashion Designers are making use of retro color schemes / clashing child-like patterns, to create a youthful & vibrant fashion statement. ### DIY and Handmade Accessories Trend There is a growing interest in DIY and handmade accessories - utilizing ordinary supplies like pencils, beads, etc. to create playful and vibrant accessories. ## What the Kidcore Obsession trend means for industry ### For Fashion & Apparel Designers are incorporating nostalgic imagery/patterns in their fashion lines to create a unique/offbeat style statement. ### For DIY Craft Industry There is a growing interest in DIY crafts & accessories, including hand-made accessories that merge retro designs with current fashion trends. ### For Children's Toy Market Designers and fashion brands are seeking inspiration from simplistic designs of children's toys to create unique and playful designs in their lines. ## Workshop question If you wanted to play on nostalgia to appeal to Millennials, what would you incorporate into your products? ## Trend signals for Kidcore Obsession Trend score 4.7 out of 10, from popularity 56%, activity 76%, freshness 8%. - Popularity: 56% - Activity: 76% - Freshness: 8% ## Examples of the Kidcore Obsession trend 6 featured examples from Jun 19, 2014 to Jun 17, 2015. - [School Supply Clutches](https://www.trendhunter.com/trends/pencil-clutch): The DIY Pencil Clutch is Perfect for Those Heading Back to School (Category: Art & Design) Implication: Disruptive innovation opportunity: Create a platform or online community that connects individuals interested in crafts and DIY projects, fostering creativity and sharing of ideas. - [Childlike Over-Saturated Apparel](https://www.trendhunter.com/trends/jeremy-scott-collection): The Latest Jeremy Scott Collection for Men is Vibrantly Hued (Category: Fashion) Implication: The fashion industry can adopt the use of childhood nostalgia, vibrant colors, and print clashing to shift away from traditional fashion norms and create new, disruptive designs. - [Sticker Makeup Editorials](https://www.trendhunter.com/trends/sticker-makeup): Design Scene's FEELS Image Series Boasts Vibrant Cosmetics (Category: Fashion) Implication: The cosmetics industry can capitalize on the sticker makeup trend by creating innovative and easy-to-use products that appeal to the younger and more experimental consumer base. - [Colorful Kidcore Runways](https://www.trendhunter.com/trends/kidcore): The Latest Kit Neale Collection References Children's Fashions (Category: Fashion) Implication: The fashion industry can leverage the Kidcore trend and create clothing lines that appeal to the nostalgia and self-expression of customers. - [Charming Candy-Colored Menswear](https://www.trendhunter.com/trends/kit-neale): The Kit Neale Spring/Summer 2015 Collection is (Category: Fashion) Implication: The fashion industry can leverage the candy-colored menswear trend to disrupt traditional notions of masculinity and experiment with new color palettes. - [Plush Toy Sandals](https://www.trendhunter.com/trends/jeremy-scott-adidas-slides): This Pair of Jeremy Scott Adidas Slides are Charismatic and Playful (Category: Fashion) Implication: Innovation in creating unique and expensive products by merging different design and fashion styles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)