# Kid Metaverse Brands use the metaverse to create immersive experiences for kids. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 12, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/kid-metaverse ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Kid Metaverse trend? **Kid Metaverse:** Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys. ## The consumer insight behind the Kid Metaverse trend Today's kids are truly digital natives, as they've never known any alternatives to the digital experiences and interactions that are now ubiquitous. Their digital competence offers new avenues of engagement for kids' brands looking to be more innovative--particularly as they're more easily able to pick up on new technologies in the same way it's generally easier for children to learn languages. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 28 to Sep 27, 2022 - Published: Dec 12, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Kid Metaverse trend ### Kid-Centered Metaverse Experiences Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. ### Marketing in the Metaverse Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users. ### Virtual Toy Worlds Toys industry brands are creating engaging virtual metaverse experiences that allow kids to explore toy worlds, collect coins, compete in challenges, unlock secret codes, redeem items for their avatars and e-mobility solutions. ## What the Kid Metaverse trend means for industry ### For Sports Sports industries can leverage metaverse mascots and challenge courses to promote game awareness and engage younger audiences in interactive ways. ### For Footwear & Fashion Footwear and fashion industries can develop immersive experiences in the metaverse to promote products and strengthen brand awareness that appeals to younger Gen Z and Gen Alpha users. ### For Toys & Retail Toy retailers and brands can create immersive virtual metaverse toy worlds that aims to inspire holiday wish lists and encourages children to explore new product offerings. ## Workshop question Which unexplored avenues for engagement could your brand work on? ## Trend signals for Kid Metaverse Trend score 5.2 out of 10, from popularity 76%, activity 67%, freshness 13%. - Popularity: 76% - Activity: 67% - Freshness: 13% ## Examples of the Kid Metaverse trend 4 featured examples from Apr 28 to Sep 27, 2022. - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land): Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox (Category: Life-Stages) Implication: Creating metaverse experiences on popular gaming platforms could entice younger audiences to engage with retail brands more regularly. - [Metaverse Soccer Mascots](https://www.trendhunter.com/trends/soccer-mascot): UEFA's Presence in the Metaverse Gets More Kids Playing Soccer (Category: Marketing) Implication: Sports entertainment companies and organizations can leverage the metaverse to create innovative fan experiences and develop new revenue streams with virtual merchandise and event… - [Back-to-School Metaverse Campaigns](https://www.trendhunter.com/trends/campaign-through-roblox): Kickers UK Created a Kids' Footwear Campaign Through Roblox (Category: Marketing) Implication: Companies in the footwear industry can use platforms like Roblox to showcase their products in interactive ways and engage with younger target markets. - [Kid-Friendly Sporty Metaverses](https://www.trendhunter.com/trends/the-cicaverse): The Cicaverse is an Immersive Experience from Clarks on Roblox (Category: Marketing) Implication: Footwear and fashion brands can explore the metaverse as a way to reach a younger audience and offer interactive, product-focused experiences. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)