# Kid Flexitarian Parents are now more likely to introduce their children to flexitarian diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 15, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kid-flexitarian ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Kid Flexitarian trend? **Kid Flexitarian:** Parents of young children are increasingly adopting "flexitarian" diets where children are exposed to both meat and alternative options for more diverse and healthier diet options. This shift comes as consumers are more likely to experiment themselves with diets that offer the best of both worlds. ## The consumer insight behind the Kid Flexitarian trend Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 14, 2019 to Sep 24, 2021 - Published: Mar 15, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Kid Flexitarian trend ### Flexitarian Diets Parents are adopting flexitarian diets for their children as consumers become more likely to experiment with diets that offer both meat and alternative options. ### Hybrid Meat Products Offering a split of 50% premium meat and 50% plant-based ingredients, Maple Leaf 50/50 is a new fusion of meat and plant-based protein that caters to flexitarians. ### Meatless Nugget Restaurants The UK's first nuggets-only restaurant, SmugNuggs, showcases Quorn's meatless nuggets and caters to the growing number of flexitarians. ## What the Kid Flexitarian trend means for industry ### For Food and Beverage The flexitarian trend and demand for meat alternatives creates opportunities for manufacturers to develop new products bridging meat and plant-based protein. ### For Children's Health and Nutrition Parents' adoption of flexitarian diets for their children creates opportunities for food manufacturers to develop healthier meals that provide both meat and alternative options for kids. ### For Sustainability and Carbon Neutrality Hybrid meat products and carbon neutral branding for food companies pave the way for more sustainable options and innovations for the future of food production and consumption. ## Workshop question How is your brand offering its customers flexibility? ## Trend signals for Kid Flexitarian Trend score 3.8 out of 10, from popularity 57%, activity 46%, freshness 10%. - Popularity: 57% - Activity: 46% - Freshness: 10% ## Examples of the Kid Flexitarian trend 7 featured examples from Jun 14, 2019 to Sep 24, 2021. - [Hybrid Meat Products](https://www.trendhunter.com/trends/maple-leaf-50-50): Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein (Category: Lifestyle) Implication: Maple Leaf 50/50 is a disruptive innovation in the food industry that could change the way people consume and think about meat. - [Meatless Nugget Restaurants](https://www.trendhunter.com/trends/smugnuggs): SmugNuggs is the First Nuggets-Only Restaurant in the UK (Category: Lifestyle) Implication: The fast food industry can capitalize on the trend towards meatless and sustainable options as consumers become more health and environmentally conscious. - [Vegetable-Enriched Chicken Nuggets](https://www.trendhunter.com/trends/chicken-plus): Perdue's Chicken Plus Nuggets Feature Chickpeas & Cauliflower (Category: Lifestyle) Implication: Families with busy schedules are turning to frozen food options, particularly ones that offer health benefits and convenience as seen in Perdue's Chicken Plus products. - [Satisfying Rice Cake Snacks](https://www.trendhunter.com/trends/rice-corn-cake): The Kallø Cocoa, Date & Vanilla Rice & Corn Cake is Sweetly Finished (Category: Marketing) Implication: By creating more natural and healthier snack options like the Kallø Cocoa, Date & Vanilla rice & corn cake, companies could disrupt the health food industry and appeal to health-c… - [Premium Kids Meals](https://www.trendhunter.com/trends/premium-chicken-nuggets): Arby's New Kids Meal Comes with the Brand's All-New Premium Chicken Nuggets (Category: Lifestyle) Implication: Fast-food chains and restaurants have opportunities to innovate premium and healthy food and beverage options for their customers. - [Plant-Based Meat-Like Tenders](https://www.trendhunter.com/trends/incogmeato-chikn-tenders): The Incogmeato Chik’n Tenders Come in Two Flavor Options (Category: Marketing) Implication: The Incogmeato Chik’n Tenders are a new product in the growing plant-based food industry, which offers disruptive innovation opportunities for companies looking to appeal to veget… - [Free Vegan Kid Milk](https://www.trendhunter.com/trends/free-fortified-plantbased-milk): Scottish Nurseries Will Now Offer Free, Fortified Plant-Based Milk to Kids (Category: Lifestyle) Implication: As the shift towards a plant-based diet continues, companies in the plant-based food industry can develop innovative new products to cater to the growing demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)