# Kid Commentary Youth are given a platform for personal expression via YouTube and viral videos. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/kid-commentary ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Kid Commentary trend? **Kid Commentary:** Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 28, 2012 to May 14, 2014 - Published: Jul 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Kid Commentary trend ### Child Perspective Content The trend of providing a child's perspective on adult subject matter is gaining popularity in video content creation. ### Viral Reaction Videos Creators are tapping into children's authentic, unfiltered reactions to viral content and using it to generate similar viral videos. ### Honest and Humorous Children's Feedback Kids are becoming a go-to source of raw and unfiltered user-generated content that is straight-to-the-point and often humorous. ## What the Kid Commentary trend means for industry ### For Video Streaming Platforms Platforms that enable and highlight user-generated content can disrupt traditional content production and distribution models. ### For Marketing and Advertising The trend of child perspective content can be leveraged by marketers and advertisers to create ads that resonate more deeply with their young target audience. ### For Entertainment and Media Generating humorous, honest, and engaging content that features children's perspectives can create new avenues for entertainment and storytelling. ## Trend signals for Kid Commentary Trend score 2.9 out of 10, from popularity 55%, activity 24%, freshness 8%. - Popularity: 55% - Activity: 24% - Freshness: 8% ## Examples of the Kid Commentary trend 4 featured examples from Mar 28, 2012 to May 14, 2014. - [Viral Media Response Videos](https://www.trendhunter.com/trends/kids-react-to-kony-2012): The Kids React to Kony 2012 Youtube Segment is Enlightening (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop educational platforms and tools that utilize viral media response videos to enhance children's learning experiences and facilitate discu… - [Hilarious Mom Appreciation Videos](https://www.trendhunter.com/trends/mothers-day-thank-you): This Mother's Day Thank You Video Asks Kids How They Really Feel (Category: Pop Culture) Implication: Parenting & family businesses can utilize humorous campaigns and realistic depictions of motherhood to establish brand identity and increase customer loyalty. - [Action Movie Kid Videos](https://www.trendhunter.com/trends/action-movie-kid): These Videos Show a Kid Living in an Effects-Heavy Action Movie World (Category: Pop Culture) Implication: Disruptive innovation opportunities for entertainment companies to leverage visual effects and create immersive experiences for audiences. - [Hilarious Viral Video Feedback](https://www.trendhunter.com/trends/kids-react-to-avril-lavigne): The 'Kids React to Avril Lavigne' Video is Hilariously Honest (Category: Pop Culture) Implication: The entertainment industry could look to capitalize on the viral video craze and develop engaging content that caters to an audience interested in candid and humorous reactions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)