# Ketotarian Brands are launching food products to appeal to keto and vegetarian consumers alike. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Mar 25, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ketotarian ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Ketotarian trend? **Ketotarian:** Brands in the food space are launching products that cater to individuals following both a ketogenic and vegetarian lifestyle. These include take-out pizza, snack bars, and treats as a convenient, on-the-go option. ## The consumer insight behind the Ketotarian trend Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 26, 2020 to Mar 25, 2021 - Published: Mar 25, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ketotarian trend ### Keto-Vegetarian Products Food brands are launching keto-vegetarian food products to provide options for people who follow restricted diets and need portable and ready-to-eat food products. ### Plant-Based Keto Snacks The emergence of plant-based keto snacks is changing the common notion of a meat-heavy Keto diet and offering consumers with gluten-free, dairy-free, and clean-label snack alternatives. ### Keto-Friendly Restaurant Menus Restaurants like Your Pie are offering healthy and keto-friendly meals to cater to health-conscious consumers' increasing demand for healthier and specialized food options. ## What the Ketotarian trend means for industry ### For Food The food industry can explore the combination of restricted diets in their product development to offer specialized and health-focused food options that are consumer-friendly. ### For Snacks The snack industry can leverage the demand for keto-friendly and plant-based snacks in their product innovation to cater to health-conscious consumers looking for healthier snacking options. ### For Restaurant The restaurant industry can leverage the popularity of healthy, specialized, and Keto-friendly options to attract the growing consumer base of health and wellness enthusiasts. ## Workshop question How is your brand catering to consumers with more specific preferences? ## Trend signals for Ketotarian Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 10%. - Popularity: 53% - Activity: 43% - Freshness: 10% ## Examples of the Ketotarian trend 5 featured examples from Sep 26, 2020 to Mar 25, 2021. - [Plant-Based Keto Bars](https://www.trendhunter.com/trends/core-keto-bars): The Core Keto Bars Come in Two Flavor Options (Category: Marketing) Implication: Companies should consider incorporating plant-based protein snack options into their product lines while also exploring the use of allulose as an alternative sweetener in keto-fri… - [Healthy Pizza Lineups](https://www.trendhunter.com/trends/healthy-choices-craft-series): Your Pie's New Healthy Choices Craft Series Features a Keto Friendly Pizza (Category: Lifestyle) Implication: Fast food companies can capitalize on the trend of offering healthier options, like gluten-free and plant-based alternatives. - [Plant-Powered Keto Snacks](https://www.trendhunter.com/trends/keto-puffs): The Biena Keto Puffs are Being Launched in the US (Category: Marketing) Implication: The introduction of plant-based keto snacks, such as the Biena Keto Puffs, disrupts the traditional snack food industry and opens up opportunities for companies to meet the changi… - [Plant-Powered Keto Bars](https://www.trendhunter.com/trends/hungry-buddha-keto-bars): Hungry Buddha Keto Bars Share Nine Grams of Plant Protein (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the plant protein market and develop innovative, plant-based snacks to meet the rising demand for vegan-friendly products. - [Keto-Friendly Granolas](https://www.trendhunter.com/trends/keto-friendly-granola): Love Grown Foods' Keto Granola Line is Low in Sugar with Healthy Fats (Category: Lifestyle) Implication: The food and beverage industry is well-positioned to take advantage of the growing demand for keto-friendly granolas and other plant-based snack options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)